Social media will help promote farmers markets in Vernon and Armstrong.

Social media will help promote farmers markets in Vernon and Armstrong.

Markets get web funding

The campaign will use social media tools including Facebook and Twitter

The B.C. Association of Farmers Markets is targeting new  customers who want fresh, nutritious and local food through $85,000 in  funding from the province’s Buy Local program.

The campaign will take place across B.C. in the 2014 summer market season  and will engage all of the association’s 100 member markets, including Vernon and Armstrong.

“This Buy Local funding will help BCAFM introduce even more people to the  diverse range of locally grown agrifoods products we have here in B.C.,” said Agriculture Minister Pat Pimm.

“Their use of social media will encourage a whole different crowd to shop  at our farmers’ markets, which in-turn puts money into the pockets of  local farmers.”

The campaign will use social media tools including Facebook and Twitter in combination with media ads and online incentives and contests to raise  awareness of local farmers’ markets across B.C.

A video will also be produced for placement on the BCAFM and market websites.

“A campaign of this magnitude is a dream come true for farmers’ markets  and local farmers,” said Elizabeth Quinn, B.C. Association of Farmers Markets, executive director.

“Coupled with other agri-industry buy local funding  totalling nearly $4 million this year, the campaign will be a huge boost  to meet consumer demand for healthy B.C.-grown food, strengthen local  economies and support farmers throughout the province.”

B.C. farmers markets contributed $170 million in economic benefits in 2012, a 146 per cent increase from 2006.