Just in time for the holiday season, Bentall Kennedy has announced its 2013 Catch the Spirit campaign.
The campaign will run throughout the holidays and encourages Canadians to get festive online and at their local Bentall Kennedy-managed shopping centres, including the Village Green Centre in Vernon.
Campaign elements include more than $25,000 worth of prizes and an opportunity to nominate a holiday hometown hero.
“This festive time of year is all about giving and goodwill, and our nominate a Holiday Hero program will profile the good deeds of those that have caught the spirit,” said Domenic Imbesi, regional director of marketing.
“We’re excited to give a $500 shopping spree for the best act of kindness.”
Catch the Spirit will be promoted by the Bentall Kennedy-managed shopping malls throughout B.C., Alberta, Saskatchewan, and Ontario.
The largest components of the campaign will be the shopping spree contest and holiday hero nominations.
The shopping spree contest will give those who enter the chance to not only win one of two $10,000 cash prizes but also receive an additional $2,500 that will be donated to a charity of their choice. Shoppers are encouraged to enter at participating mall websites, via the individual mall Facebook pages or in-person at individual mall displays.
The Holiday Hero portion of the campaign will allow applicants to nominate a notable person in their community – someone they feel is committed to making a difference.
Whether a helpful neighbour, school teacher, firefighter, caregiver or sports coach, Catch the Spirit’s Hero Committee wants to hear from citizens about the extraordinary members of their community.
“We’re thrilled to be able to promote Catch the Spirit throughout the country this holiday season. It’s a way to support consumers and make the holiday season all the more festive,” said Bonney Rempel, regional director of marketing.