ICBC road safety and community coordinator Christine Kirby hands out reflective keychain to a Vernon pedestrian at the kick-off event. (Brieanna Charlebois/ Morning Star)

RCMP kick off Heads Up! pedestrian safety campaign

The campaign will take place throughout November at various high-risk locations around Vernon to raise awareness of pedestrian collisions.

The Vernon-North Okanagan RCMP, the City of Vernon and ICBC are working together to launch the Heads Up! pedestrian safety campaign.

They gathered at the corner of 34th Street and 25th Avenue from 2-4 p.m. as part of a Heads Up! safety program demonstration Wednesday, Nov. 7. They will be in various locations around Vernon throughout the month of November to remind people — pedestrians and drivers — to stay aware as conditions worsen and winter comes.

Related: RCMP launches pedestrian safety campaign

Related: Vernon RCMP host Emergency Services Showcase

The campaign will take place at various high-risk locations throughout the city to raise awareness of pedestrian collisions; reminding pedestrians and drivers that pedestrian safety is a shared responsibility and to be aware and keep your heads up.

RCMP officers and city volunteers took to the corner of one of Vernon’s busiest streets Wednesday to distribute reflectors and safety tips for pedestrians and drivers. For social media, the campaign is using the hashtag #HeadsUp.

“Often pedestrian-involved collisions occur when drivers are executing right- or left-hand turns at intersections and when pedestrians are either jay-walking, wearing dark clothing or not paying attention to what’s around them as well,” said RCMP spokesperson Const. Kelly Brett. “We just want to remind everyone to pay attention as we enter the winter months and it starts getting darker earlier in the day.”

At the inaugural event, the team was handing out ICBC reflective gear. This program officially launched this week, following daylights savings.

Christine Kirby, ICBC road safety and community coordinator, said 43 per cent of all crashes where a pedestrian gets injured happen in just four months of the year, October to January, when it gets dark earlier and visibility and weather conditions worsen.

“When driving, we need to take a break from our phones, be extra alert at intersections and be ready to yield the right-of-way,” said Kirby. “When walking, we need to help drivers see us by staying focused on the road and making eye contact with drivers.”

Angela Broadbent, active transportation coordinator with the City of Vernon said, “Whether we are walking, biking, or driving, we all have a responsibility to take care of each other on our roads. As the days get darker, it is important to slow down and be mindful, especially at intersections and in areas frequented by children.”

Anyone interested in more information/safety tips are welcome to visit:

Related: Vernon RCMP urge Halloween safety

Related: Vernon RCMP launch Safe Place program

Related: RCMP to host emergency services showcase in Vernon

To report a typo, email:

Follow me on Twitter @BrieChar
Email me
Like us on


Several volunteers are participating throughout November to promote safety during the winter months. (Brieanna Charlebois/ Morning Star)

The team spread awareness of the campaign Wednesday at the corner of 34th Street and 25th Avenue. (Brieanna Charlebois/ Morning Star)

Just Posted

Keep an eye on this up-and-coming Vernon director

15-year-old Bowen O’Brien celebrates filmmaking successes.

Visiting author gets personal

Keri Lefave will be reading from her book, Unfinished, at the Vernon Public Library on Saturday, April 27th at 11 a.m.

Vernon poet launches new book

Kerry Gilbert’s new work, a cautionary tale through the guise of little red riding hood, will launch at the Caetani Cultural Centre’s Studio Gallery April 26 at 7 p.m.

Produce a home-made cooking show with kids for a chance to win $1,000

“People are really hungry to explore food and to begin cooking again.”

Egg hunts take over Vernon

Among the hunts include the 14 annual Schnare’s Massive Egg Hunt.

Update: Fire destroys Peachland home on Somerset Avenue

Crews are still on scene pumping water onto the blaze

Deck collapses in Langley during celebration, 35 people injured

Emergency responders rushed to the Langley home

B.C. mom wages battle to get back four kids taken from her in Egypt

Sara Lessing of Mission has help from Abbotsford law firm

B.C. mountain biker sent home from hospital twice, despite broken vertebrae

Released in Maple Ridge to go home with three fractured vertebrae

Seven tips to travel safely this Easter long weekend

An average of three people are killed, and hundreds more injured, each Easter long weekend in B.C.

Seattle’s 4-20 ‘protestival’ enjoys tolerance, some support – and B.C. could do the same

Seattle’s Hempfest a large-scale occasions with vendors, prominent musical acts and thousands of attendees

Parents say Austrian climber missing in Banff National Park ‘lived his dream’

David Lama, Hansjorg Auer and American climber Jess Roskelley have been missing since Wednesday

Six months after legalization, high prices and supply issues boost illicit pot market

It has been six months since Canada became the first industrialized country to legalize recreational cannabis

Local Kelowna project tabs restaurant workers for industry fundraiser

The 2nd Hungry Games invites fundraises for local charities

Most Read