Following the floods that ravaged the region, the Shuswap is now open for business.
The District of Sicamous has made great progress in the recovery effort from floods that hit the region at the end of June, and wants to ensure that people know local tourism sites and attractions have been restored and are open for business.
“Shuswap is a beautiful area and is making great strides in recovering from the floods earlier this month,” said Pat Bell, Minister of Jobs, Tourism and Innovation.
The ministry is partnering with the Thompson Okanagan Tourism Association (TOTA) and Shuswap Tourism on an “Open for Business” marketing campaign to promote tourism opportunities in the region.
“Tourism is a huge part of this community’s economy, and I am so proud of the hard work that has been done to clean up from the flood damage,” said George Abbott, Shuswap MLA.
“We want everyone to know that this community is open for business, and this marketing campaign says just that.”
The B.C. government, TOTA and Shuswap Tourism/Columbia Shuswap Regional District are each investing $20,000 in the marketing campaign, which consists of a series of online, print, radio and television advertisements.
“Sicamous and the Shuswap are open for business, having made a remarkable recovery from the flooding and mud slides that happened this June,” said Robyn Cyr, economic development officer, Shuswap Tourism.
“We have great communities in the Shuswap with great people that are resilient and are very proud of the place they call home.”
TOTA’s investment comes from an existing funding program, the Tourism Partners Program, which exists between the Ministry of Jobs, Tourism and Innovation and each tourism region.
The $20,000 B.C. government investment follows $23,000 in provincial funding for Shuswap Tourism as part of the Community Tourism Opportunities (CTO) program. The CTO program helps fund various projects that grow tourism, and is administered by regional destination marketing organizations.
TOTA is responsible for administering the CTO program in partnership with communities throughout the Thompson Okanagan tourism region, including the Shuswap area.
“This funding is instrumental to us. This is a great marketing campaign which will promote tourism and the District of Sicamous,” said Mayor Darrell Trouton, District of Sicamous. “We are open for business and are looking forward to getting know all our visitors.”