Sobeys Screams for Ice Cream

Proud Canadian company Sobeys Inc. is celebrating Canada’s 150 birthday with a fundraising campaign

Canadian company Sobeys Inc. is celebrating Canada’s 150 birthday with a cold-treat with the fundraising campaign called Canada Screams for Ice Cream.

On June 24, customers can visit their local Sobeys, Safeway, or IGA store in Western Canada and make a $2 donation in exchange for an ice cream treat.

“Sobeys Inc. has deep roots in Western Canada, and we can’t think of a better way to celebrate our country’s 150 birthday than with a fun ice cream event for our customers that will directly benefit the communities we proudly serve,” said Renee Hopfner, director of community investment with Sobeys Inc.

All funds raised will help provide healthy meals and snacks for more than 100 local youth-based charities across Western Canada and Sobeys will match donations raised on Saturday to a total of $100,000.

The Canada Screams for Ice Cream event will also launch Sobeys Kids Paying-it-Forward program.

The program will provide 150 kids from participating charities with a $500 gift card each to donate to a community group that has helped their family, friends, or neighbours.

Donation presentations will be made in local communities throughout the summer.

Just Posted

Two North Okanagan students receive Premier’s Scholarship to study abroad

Two North Okanagan students are about to embark on the journey of a lifetime

Meningococcal disease outbreak declared in Okanagan

Five cases in last six months among 15-to-19 year-olds, including one in Coldstream

Van fire extinguished

Fire damages vehicle and fence Wednesday night in Vernon

Life’s a beach for new/old radio station

KISS-FM becomes Beach 107.5; goes back to old CJIB call letters

Beairsto students decorate Christmas cookies

Beairsto students get creative in the kitchen

Sagmoen case adjourned, again

Small, yet mighty, rally again on Vernon courthouse steps

Car wash shooting charges stalled

Court waits for police watchdog report on Salmon Arm incident.

B.C. Mountie told to resign after texting teenage sex assault victim

RCMP documents say Const. Brian Eden sent sexually inappropriate photos to 17-year-old girl

Family doctors should learn to treat addiction, not shun patients: scientist

B.C. Centre on Substance Use’s Dr. Evan Wood said efforts underway to change addiction medicine image

Four dog deaths investigated in Cranbrook

One vet suggests a parallel to these deaths and similar ones in 2016

Vernon civic candidate signage rules relaxed

Candidates permitted to post unlimited signs on public property

Seaton serves up Christmas lunch

Seaton Secondary’s full turkey and ham lunch was enjoyed by over 185 students Dec. 13

Column: The close-knit community of Cherryville

By Jim Cooperman, Observer contributor Nestled beneath the foothills of the Monashee… Continue reading

Column: A lifetime of calling bingo numbers

By Leah Blain, Observer contributor “Under the B - 5…under the G… Continue reading

Most Read