Staples rallies behind athletes

Special Olympics Canada and Staples Canada have launched this year’s Give a Toonie.

Staples customers are urged to help make dreams come true for special athletes this month.

Special Olympics Canada and Staples Canada have launched this year’s Give a Toonie. Share a Dream campaign, which runs until May 24 in Staples stores across the country, including in Vernon.

The campaign raises funds and awareness for Special Olympics and its programs throughout Canada,.

The programs help transform the lives of children, youth and adults with an intellectual disability through the power and joy of being involved in sports.

In addition to in-store donations, customers will be able to make an online donation when shopping at

Funds raised throughout the campaign will help to deliver Special Olympics daily sport programs to individuals with intellectual disabilities in communities across Canada.

“We’re proud to continue to support Special Olympics Canada,” said Steve Matyas, president of Staples Canada.

“For the past 15 years, raising awareness for this important movement has been a vital part of who we are as a company.”

This year’s campaign creative features Levi Adam, who is a four-year-old participant in the Special Olympics Active Start program.

The Active Start program is designed for children between the ages of two and six and helps to develop gross motor skills through movement and play based activities, while developing new social skills with same aged peers.

Adam also has a starring role in a new public service announcement for Special Olympics and the Active Start program.

This year’s campaign aims to exceed last year’s fundraising total of $630,000 with the goal to help even more Special Olympics athletes across Canada achieve their full potential through the transformative power of sport.