Blenz is serving up support for Breast Cancer Awareness Month.
Blenz Coffee and the Canadian Breast Cancer Foundation’s B.C. region (CBCF) have launched a pink coffee cup campaign to raise funds and awareness for prevention, diagnosis, treatment and care during Breast Cancer awareness Month.
Throughout October and across all 62 Blenz cafes in B.C., including in Vernon, the traditional yellow to-go cups will be replaced with a pink version for all hot beverages in support of CBCF.
The pink cups feature a QR code that customers can scan to make a contribution online or they can drop change into CBCF donation boxes on the counters inside Blenz stores.
Blenz is matching customer donations up to $2,500 throughout the campaign.
According to Mark West, general manager of Blenz, the company wanted to get involved to show support and fundraise for a cause that has, at one time or another, impacted all of us.
“As a community-minded business, we want to give back and help out in any way we can, especially to support organizations like CBCF that are doing amazing work. We hope people will get on board with this campaign by making a donation either online or in one of our stores so we can exceed our $5,000 fundraising goal.”
Breast cancer is the most common form of cancer diagnosed in Canadian women, representing 26 per cent of all newly diagnosed cases.
In 2012, an estimated 22,700 Canadian women will be diagnosed with breast cancer and about 5,100 will die from it. Since 1986 however, death rates among women have fallen by almost 40 per cent.
Today in B.C., 91.8 per cent of women diagnosed with breast cancer survive the disease for five years or longer- the highest survival rate in Canada.
To learn more about the work being done by CBCF or to get involved in Breast Cancer Awareness Month this October, visit www.cbcf.org.