Readers of Black Press’ Okanagan newspapers, including The Morning Star, will have a chance to win a cool $1,000 for completing an online survey that will help local businesses better understand customers in their community.
Black Press has partnered with research company Pulse Research to look at the shopping plans and priorities of readers and their media reading habits.
“It provides detail about where people shop and what their buying habits are,” said Ian Jensen, Morning Star publisher.
Reader answers will help gauge the current consumer climate to help local businesses craft new and better ways to serve their clients and customers.
And readers have a chance to win.
“If they complete the survey by the end of the month they can win one of five early bird gift cards,” said Jensen.
Five $100 grocery store gift cards will be given away to those drawn who fill out the survey by Feb. 28.
“Plus there’s the grand prize of $1,000,” said Jensen.
The survey, which is available at www.pulseresearch.com/vernonmorningstar/ until midnight March 16.
It takes between 20 and 40 minutes to complete and responses will be kept confidential; reader contact information will only be gathered in order to enter the name into the prize draw.