Lake Country is hoping to expand its profile with tourists.
The district has decided that Tourism Kelowna will be its official community destination marketing organization.
“Tourism Kelowna has been working with Lake Country attractions for many years,” said Ryan Roycroft, economic development manager.
“The District of Lake Country believes that a formal partnership will further enhance the marketing effectiveness for these and other Lake Country businesses in a highly cost-effective manner.”
As part of the partnership, the district can leverage the $2.5 million annual budget that Tourism Kelowna works with.
“This will dramatically expand Lake Country’s external marketing reach in the area of tourism, in addition to work done with local partners for local marketing,” said Roycroft.
The operation of the Lake Country Visitor Centre is not included in the agreement with Tourism Kelowna.
District staff and council continue to work on options for operating a visitor centre.
“Meetings are scheduled during December to work with stakeholders further on an economic development strategy to explore and pursue opportunities for growth,” said Roycroft.