The Thompson-Okanagan Tourism Association is preparing for a busy year ahead.
The group’s annual general meeting was Wednesday at Sparkling Hill Resort.
“With the development of a new regional tourism strategy and the creation of new partnerships and new approaches to marketing, TOTA has become the leading regional destination management and marketing organization in B.C.,” said Ingrid Jarrett, TOTA chairperson.
“We have made great strides towards regional economic growth and a more vibrant and sustainable tourism industry – and in 2012 we will continue to develop new partnerships with tourism stakeholders.”
TOTA’s 15-member board includes Brad Pelletier from Predator Ridge Resort, Michael J. Ballingall from Silver Star Mountain Resort and Hans-Peter Mayr from Sparkling Hill Resort.