West49 collects coats

West 49 has kicked off its 12th annual Coats for Kids campaign

A local clothing store is spreading the warmth by collecting coats for less fortunate kids.

West 49 has kicked off its 12th annual Coats for Kids campaign, which runs until Nov. 19. Coat collection barrels have been rolled into each of the 65 West 49 stores across Canada, including the Vernon store in the Village Green Centre. The local store is collecting coats for The Arbour at Common Thread.

West 49 customers have consistently delivered strong community support by donating coats for kids who don’t have adequate winter clothing.

“Staying connected with the communities is a key value for West 49,” said Lisa Stuve, marketing manager for West 49. “Many children in our community face a cold winter in the school yards and skate parks dressed in clothing that does not keep them dry and warm and we are encouraging everyone to sift through their closets and donate a coat this year.”

Since 2002, more than 88,000 winter coats have been distributed as a result of this program.

Everyone who brings in a clean, insulated, gently used winter coat to a West 49 store across Canada will receive $25 off any winter jacket $99 and up, including fashion jackets.

Customers who spend more than $99 on outerwear will also receive a $25 bonus card that can be used towards a future purchase in December.

West 49 is excited to have Burton sponsoring the program and campaign for the second year. A new promotion has also been added. Purchase any Yea.Nice beanie from West 49, and a donation of a beanie will be made to a homeless shelter on your behalf.