Justin Louis of Chilliwack, seen here on Nov. 21, 2020 beside a mural of his wife Inez Louis, is one of the designers who will be featured on Nov. 26 as part of Indigenous Fashion Week Toronto. (Jenna Hauck/ Chilliwack Progress)

Justin Louis of Chilliwack, seen here on Nov. 21, 2020 beside a mural of his wife Inez Louis, is one of the designers who will be featured on Nov. 26 as part of Indigenous Fashion Week Toronto. (Jenna Hauck/ Chilliwack Progress)

Indigenous B.C. fashion designer steps onto national stage

Justin Louis with Section 35 clothing will present his collection at Indigenous Fashion Week Toronto

An Indigenous fashion designer from Chilliwack will be in the spotlight on a national level this week.

Justin Louis, co-founder and creative director of clothing company Section 35, is one of 16 designers who will be featured at Indigenous Fashion Week Toronto Nov. 26 to 29.

He describes Section 35 as “Indigenous street style” clothing.

Louis has five “looks” in the fashion show, and Section 35 will be one of five collections shown in the opening night runway film on Nov. 26.

The four-day long fashion week will showcase one film per day, each is water themed: Tu Gh’eh Nah (Water Is Life on Nov. 26), Tu Cho (Lake – Nov. 27), Tu Gh’eg Tl’e’th (Streams – Nov. 28), and Tu Gh’el T’ilhn (Water Carriers – Nov. 29).

Each look in his collection (called Miyo Pimatisiwin – The Good Life) has one “statement” piece plus “supporting” pieces, Louis explains.

His work is inspired by sportswear, but also by his childhood.

“A lot of it’s inspired by my upbringing being Cree from back in Alberta. I’ve made some patterns with syllabics [written characters representing syllables] that I thought turned out pretty cool.”

The collection also includes custom-made varsity letterman jackets with syllabics and chenille patchwork, plus hand-dyed garments.

He was scheduled to take part in the biannual event two years ago in its inaugural year, but Louis had to pull out for personal reasons. This year they invited him back.

The fashion week was supposed to take place during the summer, but because of the pandemic it’s virtual this year. That meant Louis could not fly out there, rather he shipped the garments out to the crew in Toronto.

“Everyone was really amped for this year and with the pandemic pushing everything back, I was really bummed that we couldn’t go out there.

“We did our best to curate them from a distance,” Louis added. “I trust the crew out there because I’ve seen them and I’ve worked closely with them before.”

Justin Louis of Chilliwack, seen here on Nov. 21, 2020 beside a mural of his wife Inez Louis, is one of the designers who will be featured on Nov. 26 as part of Indigenous Fashion Week Toronto. (Jenna Hauck/ Chilliwack Progress)

Justin Louis of Chilliwack, seen here on Nov. 21, 2020 beside a mural of his wife Inez Louis, is one of the designers who will be featured on Nov. 26 as part of Indigenous Fashion Week Toronto. (Jenna Hauck/ Chilliwack Progress)

Section 35 started in late 2013 and is based in East Vancouver, but it didn’t go full bore until early 2016. The name refers to Section 35 of the Constitution Act of 1982, which protects and recognizes Indigenous and treaty rights.

The company consists of “two and a half” people and the clothing is made in East Van, while most of the designing takes place at Louis’s home office in Chilliwack.

Originally, Louis never anticipated doing fashion shows, but when they launched their first website in 2016 and began releasing multiple collections consistently throughout the year, runways became part of what they do.

Over the years, he’s shown in Santa Fe, New Mexico, Los Angeles, Vancouver and Calgary.

The process to present his collection at Indigenous Fashion Week Toronto has been different than any other show. He hasn’t even seen the final runway video of his own work.

Louis did, however, see a sneak peek of the film and said it was “really well done.” He figures he will see the final product on Nov. 26 when everyone else does.

“Unless they send us a final version the day or two before,” he added.

He’s hoping the exposure will bring new followers, a new audience and more business to Section 35.

“But I also think it’ll inspire me as well to keep creating, and doing what I do, and try and push the boundaries with what’s being done.”

On Nov. 26 at 7 p.m. EST (4 p.m. PST) folks can watch the opening night runway film featuring the Section 35 collection ‘Miyo Pimatisiwin.’

“I hope they like what they see. There’s a bunch of really talented people on the roster that have been doing it for a while or are up-and-coming. I’m excited for everybody to be there.”

Indigenous Fashion Week Toronto includes runways, a pop-up marketplace, and panels. Incorporating fashion, film, theatre and dance, the filmed runway presentations offer an intimate view of each garment from the 16 designers.

To watch, go to ifwtoronto.com/events_and_programs/tu-gheh-nah-water-is-life. Admission is free.

ALSO READ: Indigenous Hope designer is Paris-bound for world-renowned fashion week

ALSO READ: B.C. Indigenous teen model to walk in major Australian fashion show


 

Do you have something to add to this story, or something else we should report on?
Email: jenna.hauck@theprogress.com
Twitter: @PhotoJennalism

Like us on Facebook and follow us on Twitter.

FashionIndigenous

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A pair of geese get dive-bombed by an osprey after they hijacked the nest near Kalamalka Lake over the weekend. (Judy Marsh photo)
Osprey dive-bombs geese who hijacked nest near Oyama

Drone footage captured near Crystal Waters shows a goose nesting higher than usual…

Photo: pixabay.com
Morning Start: Why do dogs like squeaky toys?

Your morning start for Tuesday, April 20, 2021

Jasmyn Yakura's 2004 Chevy Aveo ended up going off Cosens Bay Road Sunday, April 18, with her behind the wheel, and coming to rest down a steep cliff. Yakura suffered only minor injuries. She was helped back to the road by a friend travelling behind her when the car left the road. (RCMP photo)
Coldstream driver credits seatbelt with saving life

Jasmyn Yakura, 17, survived after car went off Cosens Bay Road over a cliff, flipping ‘five or six times or more’

The Vernon Curling Club has been selected to host the 2022 B.C. Mixed Doubles championships Feb. 9-13, and will also the 2022 B.C. Winter Games curling competitions Feb. 24-27. (Morning Star - file photo)
Local club will host B.C. Mixed Doubles and B.C. Winter Games curling in February 2022

The Vernon Curling Club is among the host sites for Curl B.C.’s… Continue reading

The Regional District of North Okanagan prepared to fine individuals $100 if caught verbally abusing landfill staff amid COVID-19. (RDNO Website)
Limit North Okanagan landfill visits to essential trips: RDNO

Regional district reminds patrons to be respectful of staff amid high-traffic pandemic times

FILE – NDP Leader John Horgan, right, and local candidate Mike Farnworth greet one another with an elbow bump during a campaign stop in Coquitlam, B.C., on Friday, September 25, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. won’t be using random individual road stops to enforce travel rules: Safety Minister

Minister Mike Farnworth says travel checks only being considered at major highway junctions, ferry ports

FILE – Health-care workers wave to people clapping and yelling thank you to the frontline workers during the 7 p.m.-tribute outside the Lions Gate Hospital in North Vancouver, B.C. Wednesday, April 8, 2020. THE CANADIAN PRESS/Jonathan Hayward
B.C. nurses issue plea for all to follow health orders as hospitalizations spike

Nurses worried about strain COVID-19 is having on hospital capacity, care

The river channel north of Osoyoos Lake where a man and his dog were rescued on April 19. (Google Maps)
Man and dog rescued from South Okanagan river channel

The man had driven his Jeep into the river off of the dike roadway near Osoyoos Lake

University of Victoria rowing coach Barney Williams is photographed in the stands during the Greater Victoria Invitational at CARSA Performance Gym at the University of Victoria in Victoria, B.C., on Friday, November 29, 2019. The University of Victoria says Williams has resigned effective immediately. (THE CANADIAN PRESS/Chad Hipolito)
University of Victoria women’s rowing coach resigns by mutual agreement

Lawsuit filed last summer accused Barney Williams of verbal abuse

Former B.C. premier Christy Clark. (Black Press Media files)
Former B.C. premier to testify at money laundering hearing today

Attorney General David Eby has been added to the witness list as well

Selina Robinson is shown in Coquitlam, B.C., on Friday November 17, 2017. British Columbia’s finance minister says her professional training as a family therapist helped her develop the New Democrat government’s first budget during the COVID-19 pandemic, which she will table Tuesday. THE CANADIAN PRESS/Darryl Dyck
B.C. to table budget that’s expected to deal with COVID-19 pandemic and beyond

Robinson released a fiscal update last December that said the impact of the pandemic on B.C.’s economy was uncertain

Paramedic Matthew Schlatter of Victoria is living a fuller life today due to the double lung transplant he received in 2019. He encourages B.C. residents to register as an organ donor and let their families know their wishes. (Instagram/Matthew Schlatter)
B.C. man living a full, active life after double-lung transplant

Matt Schlatter encourages people to register as an organ donor to help others live

(Photo by Mojpe/Pixabay)
Canadian kids extracting record amounts from Tooth Fairy

Our neighbours in the U.S. receive slightly less from Tooth Fairy visits

Most Read