Kelowna designer takes on Canadian fashion

Markku Luopa has launched a brand he says represents Canada

A Kelowna designer has launched a national label to re-brand Canadian clothing.

Tired of seeing Canada’s sweaters, hats and t-shirts being littered with images of bears, moose and beavers, Markku Luopa has taken the task of making Canadian-made clothing for Canadians.

“The concept for me started when you are travelling in an airport, or are in a post office, or in a market there’s a Canada product that is not even close to what we are as Canadians. It’s a heavy cotton T-Shirt and a bear and is nothing that we would normally wear,” said Luopa.

“CDN is a world wide abbreviation for Canada. It’s recognizable and it doesn’t have to be paired with a bear or a moose. I get those things are in Canada and we play off of them. But a nice simple black T-shirt that is Canadian is a new favourite and doesn’t have to scream Canada but it is a piece that means you are supporting local businesses.”

READ MORE: Lia Crowe’s Inspired Style with Jessica O’Brien Cameron

READ MORE: Bring on the camp: Met Gala exhibit explores camp in fashion

The shirts and embroidery are made in Toronto, the patches are created in Edmonton though the hats are not made in Canada.

Luopa describes the clothing as, “eloquently designed, simple and uncomplicated” that Canadians can feel comfortable wearing and proudly represent their country. The designer said that the branding of his clothing will allow the rest of the demographic of Canada be showcased that includes world class chefs, the growing tech centre, illustrators and artists that call Canada home instead of branding the country based on only nature.

View this post on Instagram

The man, the myth, the legend, @strombo.

A post shared by CDN (@wearecdn) on

READ MORE: Bold blooms for spring fashion

READ MORE: Spring blooms fashion

“We want to showcase what makes this country great,” said Luopa.

After a year the designer has already been able to donate to charity, to support the Canadian Music Therapy Trust Fund Luopa launched limited edition hats where 100 per cent of the proceeds were donated to the fund.

Eventually Luopa will expand his collection by releasing creative series where graphic designers and illustrators will be able to design special items for the line.

For more information about CDN visit their website www.wearecdn.ca

To report a typo, email:
newstips@kelownacapnews.com
.


@sydneyrmorton
sydney.morton@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Spall golfers sizzle

Countback needed to determine low gross winner in first flight

Coldstream provincial park trail gets assessment

Vernon Search and Rescue, BC Parks, assess trail on Kal Lake Provincial Park’s east side

Vernon Vipers add experience to roster

Western League veteran joins Snakes, who also sign player out of prep hockey

Therapeutic art for sale at Vernon show

17th annual Awakening the Spirit Art Show and Sale presented by Vernon Canadian Mental Health Assoc.

QUIZ: Do you know the truth?

In what has been described as a post-truth era, how much do you know about truth and lies?

53 new COVID-19 cases, no new deaths cap off week of high infection rates in B.C.

Roughly 1,500 people are self-isolating because they either have COVID-19 or have been exposed to it

Mitchell’s Musings: Hockey’s comeback begins in earnest in August

Sports is back. Well, at least sports in a bubble is back.… Continue reading

NHL playoffs: Canucks to meet St. Louis Blues in Round 1

Vancouver takes on defending champs beginning Wednesday

Local state of emergency declared near Okanagan home

Slope failure cited as City of Penticton issues notice at home in 600 block of Heather Road

Simon Cowell breaks his back falling from electric bike

Incident happened at his home in California

VIDEO: Internet famous Yukon-based bhangra dancer explores Vancouver Island

Gurdeep Pandher spreads joy through dance, forms cross-cultural connections amid pandemic

Fentanyl-laced powder being sold as cocaine in Kamloops

Interior Health has released a warning about very strong fentanyl in Kamloops

Unofficial holidays: the weird and wonderful things people celebrate around the world

On any given day of the year, there are several strange, silly or serious holidays to observe

Video: Enraged man terrifies staff and customers at Shuswap restaurant

Video on Facebook shows the man hurling profanity at workers during the dinner rush on Aug. 7.

Most Read