MTV launches ‘Save Our Moms’ campaign to combat mortality

Thursday’s launch of ‘Save Our Moms’ comes as Mother’s Day approaches

Lena Waithe will be taking part in the campaign.

MTV is launching a campaign aimed at stemming the rise of maternal mortality in the U.S.

Thursday’s launch of “Save Our Moms” comes as Mother’s Day approaches and will feature original content and educational resources across all MTV platforms.

The centerpiece will feature a video produced by actress Lena Waithe’s Protest Art Productions and directed by “HALA” filmmaker Minhal Baig. Waithe says in a statement every mother deserves the right to go home with their child.

The Centers for Disease Control and Prevention finds about 700 women die of pregnancy-related problems in the U.S. each year. However, black women were more than three times more likely to die than white women.

Researchers have found 60 per cent of all pregnancy-related deaths can be prevented with better health care and support.

The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Vernon family shares story of son’s cancer recovery to encourage blood donation

Finlay Ritson’s parents can’t donate blood, but hope his story will encourage others to do so

Vernon Superstore sees long lineups amid COVID-19

Long lineups Saturday evidence customers following social-distancing protocols

‘An extra $220 every 90 days’: B.C. patients pay more dispensing fees due to prescription limits

The Kelowna woman says it’s outrageous to charge for refills every 30 days

COVID-19: Upcoming season a question mark for Enderby drive-in movie theatre

Starlight Drive In Movie Theatre says it’s working on limiting capacity among other safeguards

COVID-19: Online tool helps vulnerable people in North Okanagan receive aid

United Way’s tool connects those in need with pre-screened volunteers in the local area

‘Hold our line’: 29 new cases of COVID-19 announced in B.C.

Saturday’s number of new cases marks the lowest in weeks.

Mitchell’s Musings: Pandemics and parking meters don’t add up

Despite COVID-19 crisis, City of Vernon insists on paid parking downtown

COVID-19: Staying home in Shuswap is difficult when you don’t have one

As the snow flies, people without homes in Salmon Arm talk about how tough life is

Critic, workers’ group ‘disappointed’ Trudeau chose Amazon to distribute PPE

Amazon Canada said in an email to The Canadian Press that it is working with Canada Post, Purolator

Full World COVID-19 update: National Guard collect ventilators in New York; Spain, Italy improve

Comprehensive coronavirus update with news from around the world.

Two people fined after B.C. police spot online ads re-selling 5,000 surgical, N95 masks

Police confiscated the masks, being sold at inflated prices, and now working with Fraser Health

Woman raised in Shuswap on COVID-19 frontline with field hospital in Italy

Bev Kauffeldt is leading a medical team at the temporary hospital run by Samaritan’s Purse

Colouring book will feature images of Summerland

Project is a joint initiative of Summerland Museum and Summerland Community Arts Council

Most Read