Gift of Time launched to target social isolation during festive season

Public reminded to reach out to seniors living in care homes or living alone over December.

A province-wide awareness campaign is taking aim at social isolation among B.C. seniors during the festive season.

The “Gift of Time” campaign is being promoted by BC Care Providers Association (BCCPA) as a way to raise awareness of the loneliness and social isolation many seniors face, during a time when many families and friends are celebrating.

The campaign reminds members of the public to reach out to seniors living in a care home, or living alone at home. The best gift you can give during the festive season is the “gift of time.”

“There is no easy solution when it comes to the challenge of social isolation among seniors, but raising awareness is a vital first step,” says BCCPA CEO Daniel Fontaine. “We hope the #GiftOfTime awareness campaign kicks off an important conversation.

“When people are celebrating the festive season with loved ones, this is the best time to remind the public to reach out to a senior.”

Social isolation among seniors has been the subject of prominent public inquiries such as by Canada’s National Seniors Council, and the U.S. Senate Aging Committee. A widely cited study determines that the negative health impact of social isolation is equivalent to smoking up to 15 cigarettes per day. Both urban and rural communities across the continent have struggled on what to do about social isolation among seniors.

“There is indeed a growing awareness among our political leaders of the cost of social isolation on our public healthcare system,” says Fontaine. “However, we have to convince governments of the benefit of investing in initiatives that enhance the quality of life among frail and elderly seniors.”

Additional information and resources on the subject of social isolation among seniors, including copies of the campaign advertisements can be accessed at www.bccare.ca.

Just Posted

BC Transit incorporates North Okanagan route changes

Changes coming June 2 to routes in Coldstream and Armstrong

UPDATED 6:15 P.M.: Serious accident closes portion of Highway 6 in Vernon

Car and pickup involved in collision near Pottery Road just after 5 p.m.; detours around scene

Vernon baseball players land U.S. deals, help teammate battle cancer

Four Vernon players on Okanagan Athletics heading south to play ball at college

Vernon tattoo fundraiser draws tons of support

Lineup around the block for start and beginning of Five Fathoms Tattoo event for Children’s Hospital

Vernon Tigers, South Okanagan Flames play to wild draw

Thompson Okanagan Junior Lacrosse League match ends 17-17; overtime solves nothing

Weather holds up for Rutland May Days

60th annual May Day midway, market and entertainment saw hundreds of attendees

Raptors beat Bucks 118-112 in 2OT thriller

Leonard has 36 points as Toronto cuts Milwaukee’s series lead to 2-1

South Okanagan runners take top spots in Peach City RunFest

Both the top male and female half-marathon winners were from Penticton

Former Greyhound Canada employees gather in Okanagan to say a final farewell

“Greyhound may take our jobs but they will never take our friendships,” says former bus driver

Kelowna firefighters douse blaze in hedges

The cause of the fire on Renfrew Road is under investigation.

‘Teams that win are tight’: B.C. Lions search for chemistry at training camp

The Lions added more than 50 new faces over the off-season, from coaching staff to key players

Rescue crews suspend search for Okanagan kayaker missing for three days

71-year-old Zygmunt Janiewicz was reported missing Friday

Okanagan Springtime Regatta draws more than 50 sailboats

Sailors treated to windy, excellent long weekend conditions on Okanagan Lake in Kelowna

B.C. VIEWS: Reality of our plastic recycling routine exposed

Turns out dear old China wasn’t doing such a great job

Most Read