‘Directors’ needed to promote our neck of the woods

North Okanagan residents are being called upon to represent the region by capturing local travel moments and experiences on video or images.

  • Sep. 7, 2012 5:00 a.m.

The Canadian Tourism Commission (CTC) is reaching out to all Canadians through its 35 Million Directors project to help create a new video to inspire more travellers from around the world to choose Canada for their vacation.

Launched Aug. 28, North Okanagan residents are being called upon to represent the region by capturing local travel moments and experiences on video or images and uploading them to www.35MillionDirectors.com.

“We think local towns and cities, like Vernon (and other North Okanagan locales) deserve a chance to star in this great Canadian production,” said Chris Dagenais, with the project. “As we all know, the fabric of Canada extends well beyond our major cities and we want to give residents a chance to demonstrate just what their Canada has to offer.”

Footage and photos must showcase great Canadian travel experiences and places. It could be anything from a favourite hike to a favourite diner, or from a music festival to a sporting event.

This is the chance for “directors” from across Canada to show international travellers every facet of our country, from every perspective.

The CTC is offering prizes for submissions, including two that include a dream Canadian travel trip. All contributors whose footage or photo is chosen to appear in the final two-minute video will receive a GoPro HD camera package.

The initiative runs until Sept. 16. The CTC will then select the best entries, and mix in the work of a number of professional Canadian directors to create a grassroots short video to motivate travellers from around the world to visit Canada.