Photo from the cover of Creative Bloodline’s new CD

Photo from the cover of Creative Bloodline’s new CD

Hip hop act is structurally sound for its CD release

They’ve been battling their way through the local hip hop trenches for more than a decade, and now local act Creative Bloodline has just dropped its debut album.

  • Aug. 10, 2011 9:00 a.m.

They’ve been battling their way through the local hip hop trenches for more than a decade, and now local act Creative Bloodline has just dropped its debut album.

Founders and MCs Leverage and Big Zig  and the group’s newest addition, vocalist Shauna Marshall, are busy promoting their new album, Structured Emotions, which came off the press last week.

Produced by Eric Lowry, with co-producers Rephraze and S. Mann, Structured Emotions features 16 tracks in a variety of different genres and vibes.

“(We) have been practising and creating at all hours of the night and day and sharing stages with names like Three Six Mafia, Xzibit, D12, Swollen Members, Sweatshop Union, Living Legends and Snak the Ripper,” said Wes Veitch, aka Leverage.

With their die-hard attitude, clever lyrics, realistic subject matter, catchy melodies and beats and ability to think outside of the box, Leverage and Big Zig decided to add to their sound, enlisting vocalist Marshall to Bloodline’s lineup earlier this year, which Veitch says has made a big impact.

“Her soothing voice balances the pain and gritty feel involved in some of the music and fully enhances the happy more upbeat moments. She makes this group much more well rounded,” he said.

Marshall’s vocals can be heard along with Vernon MC Immaculate on the album’s first single, Reach for the Sky. Other tracks feature guest appearances by hip hop heavyweights such as Swifty McVay from Detroit’s D12 (the group that also features Eminem) and Mad Child from B.C. hip hop group Swollen Members.

The album is now available on iTunes and select stores around the Okanagan such as Dunas Skate Shop and Urban Rebel Clothing in Vernon.

Creative Bloodline is holding its CD release party at the Rockhouse (formerly Moe Joe’s Night Club) Aug. 20. Locals are encouraged to stop by and get in on the act for a live video shoot at the club. “Come down and enjoy the festivities, grab a CD and support local talent,” said Veitch.

The CD release party, which features special guests James Hughes, Immaculate and others, starts at 10 p.m. No cover charge, and prize giveaways are included.