Lisa Taron (aka The Pet Book Lady) is a local pet blogger who is making a living by her craft. She’ll soon be heading to Barkworld Expo, the large national social media conference focusing on the pet industry, Oct. 25 to 27 in Atlanta, Ga., one of only two Canadian pet bloggers in attendance.
Blogging since 2007, Taron’s blog focuses on two of her passions: the incredible bond that people have with their pets and animals in general. Stories and features that celebrate this bond is one part of her blog.
“My other passion is to recognize and support enthusiastic pet-loving entrepreneurs who have pet products and services that I believe in,” said Taron. “I love to see people succeed and helping them to reach other pet-lovers through my blog makes me happy.”
Recently she was hired to do a blog post for Rachael Ray’s new dog food launch, Nutrish. She was also contacted by Reader’s Digest to have a link in a blog post to their Pet Lovers page on the RD website. She is being sponsored by several companies to attend Barkworld and has several blogging contracts booked for the year ahead, including one from a pet food company in the U.K.
When not blogging, Taron runs an online printing and digital scrapbooking business, MakeBooksOnline.com. In addition she recently signed up as a rep for Steeped Tea, the company featured on The Dragon’s Den in their season opener.
As a way to give back to the pet community, she is donating 15 per cent of her commission from her Steeped Tea sales to Road Home Rescue, a local non-profit society that helps place pets in foster homes for those facing health or housing crises.