Kid Rock brings Born Free tour to valley

  • Mar. 11, 2011 7:00 p.m.

KELOWNA — The bad boy of hick-rock, Kid Rock is bringing the Canadian leg of his Born Free tour to the Okanagan.

He takes the stage at  Kelowna’s Prospera Place May 18.

The tour comes in support of Kid Rock’s (born Robert James Ritchie) new album, Born Free.

It kicked off Jan. 15 in Kid Rock’s hometown of Detroit, Mich.  on his 40th birthday with 60,000 fans in the Motor City’s Ford Field, home of the Detroit Lions football team.

Backed by his own Twisted Brown Trucker Band, Kid Rock continues to tour around North America.

Known for mixing hip hop, country and hard rock with unbridled patriotism, Kid Rock has already appeared on the European Music Awards in Madrid and the Country Music Awards (CMAs) in November, as well as the live broadcast of the American Music Awards.

He has also taken alternative measures to market his new album, which is not available via iTunes.

Besides being available at major retailers such as Walmart,  Born Free can be found at non-traditional retailers such as Little Caesars and Radio Shack, as well as on his own website.

A documentary entitled Kid Rock: Born Free aired across MTV, VH1, and CMT, adding to the huge visibility leading up to the release of the album, along with sports campaigns on TNT and ESPN, featuring the album’s first self-titled single.

The companion video to the song is already receiving accolades across the channels.

Kid Rock’s last album, Rock ‘N Roll Jesus, released in 2007, debuted at No. 1 and stayed on the charts for 100 weeks, becoming the biggest selling rock album of 2008.

His hit single, All Summer Long, hit No. 1 in eight countries and provided Kid Rock the opportunity to expand his huge touring base outside of America.

One of the entertainment industry’s most vocal supporters of U.S. soldiers abroad, Kid Rock has performed for and visited troops overseas numerous times.

In the past year, he has entered into a unique partnership with Jim Beam, while at the same time expanding his philanthropic efforts through his own Kid Rock Foundation.

Tickets to see Kid Rock in Kelowna go on sale Saturday, and cost $29.50, $45.50 and $69.50 (plus applicable charges) at the Prospera box office, call 250-762-5050, or order online at selectyourtickets.com.