Ed Geric of Mike Geric Construction. Photo by Lia Crowe

Life and style interview with Ed Geric

A passion for family, community and development projects

  • Jan. 13, 2021 7:30 a.m.

– Words and photography by Lia Crowe

I catch up with Ed at the Tresah Presentation Centre in Mayfair Mall to chat life, style and a few things in between. I am met with a charismatic, well-put-together man, who is excited to tell me about his current project, the Tresah condo development, set to come to life across the street from Mayfair Mall.

With a background working a chartered accountant and CPA, Ed joined the family business (Mike Geric Construction Ltd.) full time in 1995, took control in 2002 and changed the direction of the company from focussing on single-family homes to multifamily residential projects.

“I’ve always had a passion for development. I love all the aspects of it, to the extent that I do not consider it work—it is me and what I do,” says Ed, when asked what fires him up about his work. “It is the initial creativity of seeing the potential of a piece of property. How does it blend in with the neighbourhood? Dealing with the architects and communicating my vision. I am convinced the future of development is multi-generational, and how can I make that happen in every development I do?”

As a single father of four “amazing” kids, Ed says outside of work he’s passionate about family and community.

“On weekends I like to wash my car and weed the garden. I love giving back to the community, and I’m the owner of the Saanich Predators junior hockey team.”

Asked what’s the best life lesson he’s learned in the last five years, Ed says, “Always try your best. Focus on what you are best at. Take lots of pictures every day.”

When it comes to style, Ed’s personal aesthetic can best be described as classy with an edge. To him, good style is “classic straight lines that last through all trends.”

Ed is excited about Victoria’s growth potential in the next 25 years: “I don’t think we all realize that Victoria and Vancouver Island are just being discovered. The growth will be amazing and I am passionate about how we all work together to make it happen. Let’s embrace the growth. You can do it all in Victoria, that’s what I love.”

He jokes that “even though I mostly work, I hear there is a good lifestyle balance in Victoria.”

Asked what adopted daily practice has led to his success, he says, “I get up very early every day and commit those first two hours to myself. It’s time to think, plan, meditate and exercise. I get to work early (remember, it’s not work to me), visit job sites before they open and work harder than anyone else.”

Clothes/Grooming

Uniform: Tailored suit by day and night, collared button shirt, usually no tie.

Favourite denim, brand and cut: Paige slim-fit jeans.

Current go-to clothing item: Dark, midnight-black tailored suit.

Favourite pair of shoes: Prada lace-up boots.

Best new purchase: Canada Goose Black Label bomber jacket.

Favourite day-bag: Louis Vuitton, Porte-Documents Business.

Accessory you spend the most money on: Belts and watches.

Favourite work tool: Framing hammer.

Sunglasses: Gucci.

Scent: Acqua Di Gio by Giorgio Armani.

Necessary indulgence: Really good red wine.

Favourite skincare product: Ones that make me look younger.

Style Inspirations & Life

Style Icon: James Bond.

Favourite artist: Zoë Pawlak from Vancouver, BC.

Piece of art: Vessels by Zoë Pawlak.

Favourite fashion designer or brand: Gucci and Tom Ford.

Era of time that inspires your style: ‘50s.

Film or TV show that inspires your style or that you just love the style of: Harvey Specter from Suits.

Favourite local restaurant: Fireside Grill, Fonbo and Med Grill.

Favourite cocktail or wine: Manhattan made with bourbon and light on the bitters; for wine, Screaming Eagle Cab Sauv 2002/2012.

Book currently reading: Anything by Grisham.

Favourite city to visit: Vancouver and Montreal.

Favourite hotel: Right now, Hotel Anywhere.

Favourite app: Skip the Dishes.

Favourite place in the whole world: North Kaanapali Beach.

ConstructionFashionFashion and Style

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
253 new COVID-19 cases, 4 more deaths in Interior Health over the weekend

More than 1,000 cases in the region remain active

Sunnybank
COVID-19 related deaths at Vernon, West Kelowna and Vernon senior care homes

Sunnybank, Heritage Retirement Residence and Noric House recorded deaths over the weekend

A portion of 34th Street will be closed to through traffic as of Wednesday, Jan. 20, 2021, while sewer upgrades are underway. (City of Vernon)
Sewer upgrades to close Vernon road

Motorists are to expect some delays around portion of 34th Street starting Wednesday

This dog is going to the SPCA if its owner isn't found. (RDNO Dog Control photo)
Owners sought after dog ‘dumped’ near Vernon school

Pup is now either getting adopted or going to the SPCA

A member of the M.V. Beattie Elementary School community tested positive for COVID-19, according to a statement issued Jan. 17, 2021. (photo submitted)
COVID-19 exposure at Enderby elementary

Member of school community tests positive for virus

Provincial health officer Dr. Bonnie Henry prepares a daily update on the coronavirus pandemic, April 21, 2020. (B.C. Government)
B.C. adjusts COVID-19 vaccine rollout for delivery slowdown

Daily cases decline over weekend, 31 more deaths

Interior Health declared the COVID-19 outbreak at McKinney Place long term care home over Monday, Jan. 18, 2020. (File photo)
COVID-19 outbreak at McKinney Place care home declared over

‘This has been one of our most challenging outbreaks so far,’ says chief medical health officer

Penticton Bylaw officer Glenn Smith, as well as resident Zak Laycock (not pictured), received the Governor General Award from the Royal Canadian Humane Association to recognize their heroism in a summer 2019 incident. (Contributed)
Bylaw officer and Penticton resident given awards for intervening in sexual assault

Bylaw officer Glenn Smith said he was simply in the right place at the right time

A female prisoner sent Langford police officers a thank-you card after she spent days in their custody. (Twitter/West Shore RCMP)
Woman gives Victoria-area jail 4.5-star review in handwritten card to police after arrest

‘We don’t often get thank you cards from people who stay with us, but this was sure nice to see’: RCMP

An elk got his antlers caught up in a zip line in Youbou over the weekend. (Conservation Officer Service Photo)
Elk rescued from zip line in Youbou on Vancouver Island

Officials urge people to manage items on their property that can hurt animals

An Abbotsford man was killed in a motor vehicle accident on Highway 3 on Monday, Jan. 18. (Black Press file photo)
Abbotsford man killed in Highway 3 crash near Hedley

Fatality was discovered by passing tow truck driver

A Trail man has a lucky tin for a keepsake after it saved him from a stabbing last week. File photo
Small tin in Kootenay man’s jacket pocket saved him from stabbing: RCMP

The man was uninjured thanks to a tin in his jacket

Tla-o-qui-aht First Nation Chantel Moore, 26, was fatally shot by a police officer during a wellness check in the early morning of June 4, 2020, in Edmundston, N.B. (Facebook)
Frustrated family denied access to B.C. Indigenous woman’s police shooting report

Independent investigation into B.C. woman’s fatal shooting in New Brunswick filed to Crown

Delta Police Constable Jason Martens and Dezi, a nine-year-old German Shepherd that recently retired after 10 years with Delta Police. (Photo submitted)
Dezi, a Delta police dog, retires on a high note after decade of service

Nine-year-old German Shepherd now fights over toys instead of chasing down bad guys

Most Read