After rocking and revving in both Salmon Arm and Vernon, the Sturgis Canada music festival and motorcycle rally has found a new home in Merritt.
The festival, which starts Thursday and continues to Sunday, has moved to the former Merritt Mountain Music Festival grounds in the Nicola Valley.
“Whether you’re a motorcyclist enthusiast, a music lover or a family with an RV, the festival’s beautiful camping spots are the perfect place to stay and enjoy the weekend’s activities,” said Sturgis Canada event promoter Ray Sasseville.
Both non-bikers and families are welcome to the festival, which has a separate camping area for those who like it a little quieter, away from the beer gardens.
“We have made every effort to make the festival family friendly and inclusive to all. A lot of people are coming down to enjoy the music and want their kids to see some of these bands that they may never get to see again,” said Sasseville.
The four-day festival brings live performances by some of the best in rock including Jefferson Starship, Burton Cummings, Alias, Canned Heat, Coney Hatch, The Stampeders and Molly Hatchet. Other artists set to perform include Jasmine Cain, Jerry Doucette, Nick Gilder and Sweeney Todd, The Killer Dwarfs, Teenage Head, Moxy and up-and-comers Alkatine.
The festival will also feature daily demonstrations from Rick Dakota and the Motorcycle Cowboys, motorcycle shows, burnout competitions, a Cabbage Patch Wrestling Match, a Ladies Cancer Ride, and an off-site wine tasting tour of the Okanagan.
Tickets range from a four-day daily dinner and camping VIP ticket, which goes for between $550 to $675, to four-day passes at $310. Single day passes are available at $99 plus a service charge of $4.88 and are now on sale at sturgiscanada.com. For more information, call 1-800-503-1921 or e-mail firstname.lastname@example.org.