Beautiful B.C.

VIDEO: Destination BC’s new ad campaign promotes province’s ‘Wild Within’

In a new, 3-minute YouTube video, B.C.'s tourism bureau kicks off its Super, Natural British Columbia campaign...



Australia has the world’s greatest job. California has celebrities at play and Kim K. In Newfoundland Labrador, you can find yourself.

In British Columbia? It’s all about the wild within, according to a new video and promo from Destination BC.

The three-minute trailer (above) showcases B.C. as a “kingdom of abundance” according to the description on Destination’s YouTube page:

Where glaciated mountains stand over an unruly Pacific. Rainforests wrap cities. Nature shapes culture. The wild breathing life back into the wild within.

The video – a sort of Planet Earth-inspired, naturally boosted short film – is a part of the crown organization’s new tourism strategy, which has been detailed on DestinationBC.ca and WildWithin.ca (which redirects to HelloBC).

The new campaign’s official motto is ‘Super, Natural British Columbia’.

“We believe in the impact tourism can have in people’s lives and we believe our industry has what it takes to win in the marketplace, creating connections with travellers and compelling them to choose and share B.C.,” reads the manifesto on Destination’s website.

“We aspire to enrich life by fulfilling dreams, connecting peoples of the world and refreshing the human spirit… By focusing on this, we will be the most highly recommended destination in North America.”

Will it work?

Just Posted

B.C. Green MLA makes Vernon appearance

Olsen spoke in Cenotaph Park just after 12 p.m. in front of a gathering of about 20 supporters

IPE Parade draws near

Armstrong’s 120th Interior Provincial Exhibition starts next Wednesday, Aug. 28

Meet Vernon’s newest homeless outreach team

The Vernon Homeless Outreach Team makes its first formal appearance Aug. 28 at Upper Room Mission

Vernon Pizza Huts raise dough for diabetes research

Vernon Pizza Hut locations raised more than $3,000 for the Juvenile Diabetes Research Foundation

Downstairs renter of torched Vernon home a British Army veteran, new Canadian

Owen Wilson was just beginning to settle into life in Canada when the blaze occurred

VIDEO: B.C. woman meets biological mother, 38 years later

Mother never gave up hope of finding daughter, despite all the obstacles

B.C. Lions fall to 1-9 after 13-10 loss to Ticats

Lowly Leos have dropped six straight CFL contests

Man shot near Coalmont airlifted to hospital

A man was shot near Coalmont B.C. Saturday afternoon. The victim was… Continue reading

VIDEO: B.C. woman meets biological mother, 38 years later

Mother never gave up hope of finding daughter, despite all the obstacles

B.C. man who died after rescuing swimmer was known for helping others

Shaun Nugent described as a dad, a coach, a hero and ‘stand-up guy’ at celebration of life

B.C. RCMP plane chases fleeing helicopter as part of major cross-border drug bust

The helicopter eventually landed at a rural property near Chilliwack

PHOTOS: Brazil military begins operations to fight Amazon fires

Amazon fires have become a global issue, escalating tensions between Brazil and European countries

Racist confrontation in Richmond parking lot caught on camera

Woman can be heard yelling racial slurs, swear words at woman in apparent parking dispute

Okanagan Nation bringing overdose awareness to Syilx Okanagan communities

The Purple Ribbon Campaign for International Overdose Awareness Day is Aug. 28

Most Read