For more than two decades, the Starting Block Running and Walking Gear shop has been Vernon's go-to destination for running and walking shoes, offering personalized service to match customers with the perfect fit. Whether you’re a seasoned runner, a casual walker or just beginning your fitness journey, The Starting Block prides itself on its customer-first approach, tailoring recommendations to your unique body mechanics and movement style.
Founded in 2002 by local running enthusiast Wendy Schroeder, The Starting Block quickly became a staple in Vernon’s active community. Schroeder built the store’s reputation on providing top-quality products and fostering strong connections with customers.
In 2020, Penny Trudel took the reins, continuing Schroeder’s legacy of exceptional service. Today, Trudel and her dedicated team offer expert guidance on footwear, apparel and gear, ensuring that everyone leaves with exactly what they need to stay active and injury-free.
“Our goal is simple,” Trudel says. “We ask questions, we listen and we guarantee the right shoe for you. If it doesn’t work, bring it back – our priority is making sure your feet are as happy as you are.”
The Starting Block sets itself apart from online retailers by providing a personalized shopping experience that no algorithm can match. With models and materials constantly evolving, having knowledgeable staff to guide you through the selection process is crucial.
“Online shopping may seem convenient, but it’s a gamble,” says Trudel, emphasizing, “No AI can tell you what feels right for your feet. You need to try the shoes on yourself because manufacturers frequently change shoe structures, and everyone's feet are different. What works for one person may not work for another.”
Beyond its retail offerings, The Starting Block is deeply committed to supporting the Vernon community. The store sponsors local events, donates to fundraisers and organizes community initiatives throughout the year, a tradition made possible by their loyal customers.
“We love giving back,” Trudel says, “and it’s because of our amazing customers that we’re able to support the community in so many ways.”
For those looking to get more active, The Starting Block also offers Learn to Run clinics, a 10K Run clinic, and a twice-weekly Run Club. These community events bring together fitness enthusiasts of all levels, offering a welcoming space for beginners and seasoned runners alike. “It’s not about how fast you go,” Penny emphasizes. “It’s about getting out there and moving.”
With over 20 years of trusted service, The Starting Block continues to inspire Vernon’s residents to stay active, one step at a time.
The next time you're seeking new shoes or running advice, be sure to visit the store at 3100 29 Ave, meet the team and experience for yourself why this local gem has been a cornerstone of Vernon’s fitness community for so long. You won’t be disappointed.