BrainTrust Canada benefits from Paddle for Prevention

Rotary Beach in Kelowna was the site of the first ever Pihl Law Paddle for Prevention

  • Aug. 14, 2015 5:00 p.m.

Sawyer Klassen

Black Press

Rotary Beach in Kelowna was the site of the first ever Pihl Law Paddle for Prevention on the weekend, an inaugural fundraiser held by BrainTrust Canada that took on special meaning for two teams entered from the Kelowna Capital News.

The fundraiser, which was held on Sunday, had a goal of raising $50,000 to be used to help prevent brain injuries and raise awareness.  Magda Kapp, Director of Communications for BrainTrust Canada, said the results from the first-time event exceeded their expectations.

We were just so pleased with how the community rallied around this event, both in terms of corporate sponsorship and participation,” she explained.  “We had 155 (participants) registered, but we had a few people stop in, so we probably had in excess of 160 paddlers.”

Kapp noted corporate sponsorship was key in raising over $40,000 for the cause as groups such as the Capital News team, which raised $2,500, helped bring in larger sums of money than they likely would have achieved on their own.

The Capital News entered two teams at the event and were raising money for one of its co-workers who suffered a brain injury prior to the race as well as in support of sponsor Auction World, a local company whose owners  son has also suffered from the effects of a brain injury.

“When our co-worker Janice was struck by a jeep, this event took on extra importance for all of us,” said Capital News advertising rep Rob Lindsay, who organized the teams. “I was really proud of our employees who stepped up and raised a lot of money for this important cause. I would also like to thank Abe and Gail Kroeker at Auction World for donating $1,000 for our team.”

During the event, corporate teams raced in four-person relay teams throughout the morning at Rotary Beach in an elimination style event that was all about raising money but also getting introduced to the relatively new sport of paddle boarding.

Kapp said the fundraiser was designed to be family-friendly with multiple tents and displays set up and even had a barbecue for participants and everyone else.  And of course, there was the paddle boarding.

“You could compete either as an individual or as a team of four,” Kapp described.  “They did relays, so basically they went around a buoy and back to the shore, where another person would take over unless they were competing as an individual.  So it was a race, but it was a fun race.  And it was 30 degrees, so people didn’t mind getting wet.”

The fundraiser’s website, paddleforprevention.com, will remain open until the end of the month for additional donations.  With the success seen by the Pihl Law Paddle for Prevention in its inaugural year, Kapp believes there is a very strong chance it will return again next year.

As far as The Capital News Cruisers go, they made it to the quarter-final race before falling in the tough corporate division although the Cruisers were the top finishing media team.

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Vernon Fire Rescue Services responded a structure fire on Valleyview Place Jan. 26, 2021, around 5 p.m. (Brendan Shykora - Vernon Morning Star)
Vernon firefighters knock down fully involved basement blaze

All occupants of the home got out safely but have been displaced, their home extensively damaged

Vernon Winter Carnival Cop John Fawcett, left, and Carnival director Paul Cousins sell raffle tickets for a 2019 Polaris Snowmobile, plus $1,000 worth of gear from BDM Motorsports.(Roger Knox - Morning Star)
Carnival ropes in fun amid Vernon’s winter/COVID blues

Plenty of virtual, and a few in-person, events planned for Feb. 5-14

A man looks at a plan for an ice sculpture in Polson Park that will be part of the 61st annual Vernon Winter Carnival Drive-Thru Ice Park Feb. 5-14. Construction of the ice park is underway. (Roger Knox- Morning Star)
Vernon Winter Carnival Ice Park construction begins

Virtual drive-thru event runs each day and night of 61st annual Carnival in Polson Park Feb. 5-14

Amber Piché is the new export navigator advisor for the Thompson-Okanagan region. (Photo contributed)
Exporting possible for Okanagan businesses

Provincial Export Navigator program supports entrepreneurs with free advice from export specialists

Dr. Penny Ballem, a former deputy health minister, discusses her role in leading B.C.’s COVID-19 vaccination program, at the B.C. legislature, Jan. 22, 2021. (B.C. government)
B.C. holds steady with 407 new COVID-19 cases Tuesday

14 deaths, no new outbreaks in the health care system

Kelowna International Airport. —Image: Capital News file
Williams Lake medevac flight encounters drone at Kelowna International Airport

The airport is a no-drone zone to keep aircraft safe at all times

Oliver Fire Department. (Submitted photo)
Chimney fire spreads to roof of Okanagan home

Fire crews had to return twice to the house and go through the roof to find the flames

SAR crews worked late into the night Tuesday to rescue an injured snowboarder in North Vancouver. (Facebook/North Shore Rescue)
Complicated, dangerous rescue saves man in avalanche near Cypress Mountain

North Shore SAR team braves considerable conditions to reach injured snowboarder

A Cessna 170 airplane similar to the one pictured above is reported to be missing off the waters between Victoria and Washington State. Twitter photo/USCG
UPDATE: No sign of small plane that went down in waters south of Vancouver Island

Searchers out on both sides of border between Victoria and Port Angeles

In this undated image made from a video taken by the Duke of Sussex and posted on @SaveChildrenUK by the Duke of Sussex and Meghan, Duchess of Sussex, shows the Duchess of Sussex reading the book “Duck! Rabbit!” to their son Archie who celebrates his first birthday on Wednesday May 6, 2020. The Canadian Paediatric Society is reminding families that the process of raising a reader starts from birth. (Duke of Sussex/@SaveChildrenUK)
Canadian Paediatric Society says raising a reader starts from birth

CPS says literacy is one of the strongest predictors of lifelong health outcomes

Employment, Workforce Development and Disability Inclusion Minister Carla Qualtrough responds to a question during a news conference Thursday August 20, 2020 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Easing rules for parental benefits created inequities among parents, documents say

Employment Minister Carla Qualtrough’s office says the government will make any necessary changes

People walk along a pedestrianized zone of Sainte-Catherine street in Montreal, Monday, May 18, 2020, as the COVID-19 pandemic continues in Canada and around the world. Newly released statistics point to a major drop in police-recorded crime during the first eight months of the COVID-19 pandemic. THE CANADIAN PRESS/Graham Hughes
Crime down in first 8 months of pandemic, but mental health calls rise: StatCan

The agency says violent crimes such as assault dropped significantly

Cowichan Tribes chief Squtxulenhuw (William Seymour) confirmed the first death in the First Nations community from COVID-19. (File photo)
Cowichan Tribes confirms 1st death amid growing COVID-19 outbreak

Shelter-in-place order has been extended to Feb. 5

Most Read