Campaign straps on prevention

Preventable is bringing its It Won’t Happen to Me campaign to Silver Star.

  • Jan. 18, 2011 1:00 p.m.

Preventable is bringing its It Won’t Happen to Me campaign to Silver Star.

On Jan. 30 from 9:30 a.m. to 1:30 p.m., the organization will be encouraging skiers and snowboarders to wear a helmet.

“Traumatic head and neck injuries are the leading causes of death for skiers and snowboarders,” said Shelina Babul, spokesperson for Preventable.

“Our goal is to get into the heads of skiers and snowboarders and consider their attitude to risk. Many of the head and neck injuries sustained can be prevented by wearing a proper helmet.”

Helmets have been linked to a 60 per cent reduction in head injuries for skiers and snowboarders (Smartrisk, 2009)

There are more than 900 skiing and snowboarding injuries, among all ages, that require hospitalization annually (B.C. Injury Research and Prevention Unit)

Each year, B.C. Children’s Hospital has about 70 visits to its emergency department because of snowboarding injuries, and more than 42 visits related to downhill skiing for those aged 17 and under (BCIRPU Fact Sheet on Winter Safety)

More than 31 tobogganing injuries are seen at B.C. Children’s emergency department among those aged under 17 years (BCIRPU Fact Sheet on Winter Safety

The Canadian Ski Council reports that B.C. has the lowest helmet usage in Canada at only 66 percent. In addition, only 59 per cent of Canadian skiers and snowboarders between the ages of 25 – 34 wear helmets.

As part of this campaign, Preventable will offer skiers and snowboarders without helmets at Silver Star a voucher for a $40 discount on on-site helmet purchase.

To learn more about helmet safety on the slopes and preventable injuries, visit