The front-line staff at chambers across the province are converging at Silver Star.
Vernon, Lumby, Enderby and Armstrong Spallumcheen chambers host the BC Chamber Executives Conference Thursday to Saturday at the mountain resort.
“We’re expecting about 75, it’s all the managers and executive directors from the chambers of B.C.,” said Patti Noonan, Armstrong Spallumcheen Chamber of Commerce manager.
“It’s a varied group. We have people coming from Fort St. John to Port Hardy. There’s folks like me who are one in an office and people from places like Delta and Kelowna which have a paid staff of up to 10 or 15.”
Those in attendance will get a Taste of the Okanagan, hear from local dignitaries, meet and greet and learn from some keynote speakers.
With the theme, Conquer the Mountain, speakers will touch on topics such as making the most of the media (Jan Enns, Kelowna), ways to get board members engaged (Linda Edgecombe, Kelowna), marketing and social media (Andrew Laird, Armstrong Spallumcheen) and building a more positive self-image (Patti Ferguson, Armstrong).
Many of those attending are also planning on extending their North Okanagan stay.
“We’re encouraging our communities to welcome them,” said Noonan.