The bells aren’t ringing as loudly as they could.
The Vernon Salvation Army’s kettle and mail-out campaign has raised $215,000, just 47 per cent of its $461,000 goal.
“We have just a short period of time left in the campaign,” said David MacBain, community ministries director.
“We would like to raise the funds before Christmas.”
All of the money goes towards operation of the food bank as well as other initiatives that help residents in need.
“We want to improve our programming and give more to people so it’s concerning,” said MacBain of the current situation.
MacBain is reluctant to speculate as to why contributions are down.
“My hope is people are busy with their lives and haven’t got around to making their donation yet,” he said.
About 730 applications have been received so far for Christmas food hampers, down from the expected 800.
MacBain says fewer applications may be a sign of the economy improving but he believes there’s still a number of people who are struggling to make ends meet.
“We want to make sure we don’t miss anyone.”
Anyone wanting to donate to the Salvation Army can go to vernonbcfoodbank.com or stop by the Salvation Army thrift stores, the food bank at 3303 32nd Ave. or the Talkin Donkey coffee house.