In the middle of U.N. Road Safety Week, e-scooter company Neuron Mobility is giving Vernon riders a lesson in responsibly.
Neuron is marking Road Safety Week (May 15-21) by promoting its Safer Streets for All campaign for the third year. The campaign aims to highlight how riding and parking responsibly can improve safety outcomes.
The e-scooter operator is offering up to $100,000 in incentives across its global markets to refresh riders on their local riding rules. During Road Safety Week, riders who have already redeemed free credits for completing the parking quiz on Neuron’s online ScootSafe Academy will be able to do so again, effectively doubling their incentives earned.
On top of interactive quizzes, videos and games, ScootSafe Academy plays a role in re-educating those who break the rules by delivering targeted training modules specific to their violation.
Partnering with the Traffic Injury Research Foundation (TIRF), Neuron’s safety ambassadors will provide in-person guidance on safe riding and responsible parking at a ScootSafe event held at the Polson Artisan Market in Polson Park Friday, May 19, from 4-8 p.m. People will also have the chance to complete a safety briefing to equip themselves with the confidence to ride safely and responsibly.
Neuron and TIRF have worked together to co-create a range of education materials, including a series of videos which are light-hearted but with a serious message, to encourage riders to be considerate of pedestrians, especially the blind or visually impaired, wheelchair users and the elderly.
“Neuron’s e-scooters have an excellent safety record and they are widely recognized for making a positive impact. However we can always do more, and that includes reminding people why it is so important to ride and park them safely,” said Ankush Karwal, Neuron’s head of market for Canada.
Neuron e-scooter safety features include their bright orange colour which is hard to miss, geofencing technology used to control where riders can go, and a topple detection feature that alerts Neuron’s operations team to scooters that have been left on their side so they can be repositioned safely. The scooters also have an app-controlled helmet lock, a 911 emergency button and voice guidance to educate and warn riders of how to ride safely.
“Our partnership with Neuron focuses on education to ensure riders keep themselves and others safe by following the rules of the road. We are pleased to support Neuron’s campaign this Road Safety Week to help ensure their road safety rules are reinforced across Canada. Riders can take refresher training on Neuron’s ScootSafe Academy or even drop by for their in-person ScootSafe event,” said Robyn Robertson, TIRF president and CEO.
Neuron supports the 2023 U.N. Road Safety Week theme, #RethinkMobility, and is encouraging riders to ditch their car in order to reduce congestion and emissions across Canada. Neuron says its vehicles have already saved over 260 tonnes of C02 emissions and 45 per cent of trips replaced a car journey.