Enderby is hitting the ice to help bring the junior A national hockey championships to the region.
Council will write a letter of support for the committee bidding on the 2014 Royal Bank Cup in Vernon.
“The whole North Okanagan will benefit from it,” said Coun. Brad Case of the visitors attending the event as well as the media exposure.
“TSN will likely do a tour of the region for its broadcasts.”
A similar view is held by Mayor Howie Cyr.
“The RBC Cup is an incredible showcase for the North Okanagan,” he said.
Cyr doesn’t agree with people who may suggest Enderby will see no direct benefits from the championships.
“The onus is on our community to examine how we put ourselves out there,” he said of bolstering tourism and attracting new businesses and residents.
Among the possibilities for letting tourists and TV viewers know about Enderby are advertising and a booth at Wesbild Centre during the RBC Cup.
“We can say what we have to offer as a community,” said Cyr.
“It’s an opportunity for national exposure. We won’t get anything out of it if we don’t jump in there.”
The bid committee is seeking support from all jurisdictions in the North Okanagan.
“Our view is the event would be a regional event that would benefit many of the communities surrounding Vernon,” said Jason Bilodeau, a committee member, in a letter to the City of Enderby.