(Black Press Media files)

Health Canada tightens marketing requirements for opioid prescriptions

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses

The federal government is adding more restrictions on how opioids can be marketed in Canada.

The move, announced Monday, comes as the country has seen more than 9,000 overdose-related deaths between January 2016 and June 2018.

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses.

B.C. has been the province hardest hit by the crisis: in 2018 alone, 1,489 died as a result of overdoses, with fentanyl to blame for 85 per cent of the deaths.

The new Health Canada guidelines state that all pamphlets, ads and marketing materials for opioids sold in Canada must only contain federally-approved statements.

The statements must all come verbatim from the Health Canada authorized product monogram and “convey the benefits and risks of opioids in a balanced way.”

The new rules apply to all Class B opioids equal to or stronger than morphine.

The announcement coincided with the launch of an online portal to stop the “illegal marketing of drugs and devices,” and months after Health Canada began requiring warning stickers on opioid prescriptions

READ MORE: Health Canada to require warning stickers on all opioid prescriptions

READ MORE: B.C. opioid overdoses still killing four people a day, health officials say

“I am deeply concerned by the ongoing opioid crisis, which is affecting Canadians from all walks of life. I recognize that advertising can influence the prescribing practices of health care professionals,” said federal Health Minister Ginette Petitpas Taylor.

“Today’s announcement will help us to ensure that health professionals are getting only factual information about these products, so that they can provide the best possible support to their patients.”


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Hear the music is getting louder

Fundraising gala to take place at Paddlewheel Hall on Friday, May 24.

Dusty streets nothing to cough at in Vernon

LETTER: Vernon isn’t any worse than any other city

Vernon medical cannabis shop shutting doors

Herb’s Health Centre has been operating without a city business licence for nearly a year

Vernon tests out two $10/day childcare sites

Katrine Conroy came to Vernon to tour universal child care prototype sites, including the one at Maven Lane

Killer of Calgary mother, daughter gets no parole for 50 years

A jury found Edward Downey guilty last year in the deaths of Sara Baillie, 34, and five-year-old Taliyah Marsman

Former Kelowna Rocket makes history with Great Britian at hockey championships

Jackson Whistle was part of the team’s first win at this level since 1962

Kelowna Blues repeat as touch football champions

The Kelowna Blues won the 39th Annual Maybowl Western Canada Touch Football Tournament b

Big White firefighters rescue frozen dog from ice

The fire crew found a dog stuck in the at Lake Paul on May 20

Okanagan woman hopes to bring attention to high number of medical errors in Canada

Retired nurse requires over 300 signatures for petition with June 13 deadline

Raptors beat Bucks 120-102 to even series at 2-2

Lowry pours in 25 as Toronto moves within two games of NBA Finals

Body of missing snowmobiler recovered from Great Slave Lake

Police confirm the body is that of one of three missing snowmobilers

Penticton sets cap of 14 cannabis stores, removes buffer zone

The city previously relied on a buffer zone and scoring matrix to limit number of stores

B.C. woman shares silk road journey in Vernon

A slideshow and presentation will be available at Gallery Vertigo on May 25

Most Read