The search is on for Kraft’s latest Hockeyville.
Kraft, in partnership with CBC, the NHL and the NHL Players’ Association, are hosting the nomination phase for Kraft Hockeyville 2011 – the search for Canada’s most passionate hockey town.
Canadians from coast-to-coast can enter to win $100,000 in arena upgrades courtesy of Kraft Canada and a 2011/12 NHL pre-season game played at their local arena plus a special CBC’s Hockey Night in Canada broadcast from their community.
Four runner-up communities will receive $25,000 each for arena upgrades from Kraft Canada. The nomination phase closes roday.
Communities can enter the Kraft Hockeyville 2011competition by logging-on to a new website, www.krafthockeyville.ca and nominating their community.
Communities must complete a simple application form and submit a short essay (up to 4,000 characters) with up to three supporting photos (at least one photo must be submitted to qualify) that depicts their hometown pride and passion for the game.
Participants have until today at 8:59:59 p.m. to submit their application.
The top 10 communities chosen to compete for the Kraft Hockeyville2011 title will be revealed on the Kraft Hockeyville 2011 show on CBC March 8.
Canadians will then vote for their top five communities from March 8 to 13.
Once the votes have been tallied, the top five communities will be announced on CBC’s Hockey Night in Canada March 19.
At that point the slate will reset, and Canadians will vote from March 19 to 21 for their favourite top-five community and ultimately, the Kraft Hockeyville 2011 champion.
On April 2,the Kraft Hockeyville team and CBC’s Hockey Night in Canada crew will broadcast live from each of the top-five communities.
The Kraft Hockeyville 2011 winner will be announced live that evening on Hockey Hight in Canada.