There’s been a major of infusion of cash into Vernon’s tourism marketing program.
In August, the City of Vernon collected $89,567 in hotel tax revenue, a 19 per cent increase for the month.
“In talking with accommodators, we were anticipating strong numbers in August, but were surprised to see revenues for the month coming in close to $90,000,” said Kevin Poole, economic development manager.
The $89,567 in August is the highest ever since the hotel tax began in 2010.
Year-to-date, hotel tax revenue is up 25 per cent. In 2013, the city received $438,495 in revenue from the hotel tax.
“The revenues collected are allocated fully towards tourism marketing, programs and projects,” said Poole.
“Any surplus funds within the account at the end of the year are transferred into a hotel tax reserve account, which are utilized in subsequent years.”
The city is currently in the process of applying to the provincial government to renew the hotel tax program.
One of the requirements needed to proceed with the application is to gain support from a minimum of 51 per cent of the accommodators and 51 per cent of the rooms. To date, the city has received support from 69 per cent of the accommodators representing 89 per cent of the total rooms in the city of Vernon.