Vernon Minor Hockey players and Vernon Ringette players volunteer their time to help fill the Salvation Army ‘s Kettles. From left, Ty Whitney,Bradley Scabar, Chloe Scabar, Teagan Schobers,Trey Schobers and Dylan McGee (Nikki Scabar photo)

Kettle campaign falling short of target in Vernon

Local kettle campaign at 64 per cent of its goal with three day left to go

  • Dec. 20, 2017 4:45 p.m.

Concerns are mounting over this years’ Salvation Army Kettle Campaign as the annual charity drive winds to close with substantial shortfalls across Canada.

Nationally, the charity has reported that it’s about $9-million short of the $21-million fundraising target.

In Vernon, the goal this year is $500,000, and as of Wednesday, Kristin Ford, Volunteer and Kettle Coordinator says the local faction is tracking about $188,873 behind, with a total of $311,127.

“We’re definitely down,” Ford said.

“But the whole district is down. It’s been a rough year.”

Compared to the 2016 campaign, she said the kettles are down approximately $12,000 from where they were at this time last year.

In the “grand scheme of things,” she noted that Vernon is not lagging as much as some communities.

“But, we’re still down,” she said. “And that’s never easy to see.”

Ford attributes the shortfall to “donation fatigue.”

“We had the fires and the floods this year, and people donated a lot during that time, so I think they’re just tapped out.”

She said a decrease in the number of volunteers, and subsequently kettles placed throughout the community, could also be contributing to the lower numbers.

On the bright side, Ford said, the volunteers that are out, are dedicated and very much appreciated. Most notably, she said events like Walmart’s annual “double down” day make a big difference in helping the organization reach its goal.

On Saturday, Dec. 16, volunteers positioned at the Walmart Vernon Supercentre brought in $2,757 in donations, which the retail giant promises to match.

She said the final week of the campaign is typically when they see the most money coming in.

With the campaign officially ending on Saturday, Ford is hoping for a similar “miracle day” to help them hit their target.

Lt. Stefan Reid, co-executive director of the Salvation Army in Vernon, is cautiously optimistic that they will reach their goal, or come “really close.”

“We’re expecting more donations,” he said. “But either way, we’re still thrilled with the response from the community and we know there are other organizations around town doing fundraisers around the holidays and we’re just happy that Vernon has supported us so far.”

Money raised through the campaign is allocated to support programming, and Reid says if they don’t meet their goal, programming will continue, some of it may just have to be “revamped” based on any budgetary constraints.

The Salvation Army is active in over 400 communities in Canada, but donations made locally stay in the community. The Kettle campaign runs annually across Canada between Nov.23 and Dec.23.

Donations can be made at any Salvation Army kettle in the community, by mail or online. here

Salvation Army brings joy to kids at Christmas

Salvation Army launches campaign

Nature’s Fare gives back with $13,000 donation to Vernon food bank

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Vernon Vipers’ Trey Taylor wins with Team West at CJHL Top Prospects game

17-year-old defenseman also makes NHL Central Scouting list of top prospects

Vernon watercolour artist returning to spotlight

Patricia Neil Lawton is holding her first art show in 5 years at Nadine’s Fine Art and Frames, Feb. 8

Cows, cars and more: Coldstream secondary students show off capstone projects

Kalamalka Secondary seniors displayed Career Life Connections capstone projects Jan. 15

Low-level meth dealer gets 6 months jail time in Vernon

BC Supreme Court Justice’s sentence concludes case related to June 2017 offence

Vernon perfect getaway for Prince Harry and Meghan Markle, mayor says

Family-oriented community also home to Royal interests; film and helicopter industries

UBC, Iranian-Canadian community create memorial scholarship in honour of victims

The Jan. 8 crash killed 176 people, including 57 Canadians

Disrespectful that Horgan won’t meet during northern B.C. tour: hereditary chief

Na’moks said he was frustrated Horgan didn’t meet with the chiefs

Update: Highway reopens after crash west of Revelstoke

Drive BC also reported a vehicle incident 10 km east of Golden.

Canucks extend home win streak to 8 with 4-1 triumph over Sharks

Victory lifts Vancouver into top spot in NHL’s Pacific Division

BC Green Party leader visits northern B.C. pipeline protest site

Adam Olsen calls for better relationship between Canada, British Columbia and First Nations

Priest Camp near Summerland was created in 1845

Agreement formed between Grand Chief Nicola (1793-1859) and Father Giovanni Nobili (1812-1856)

‘Extensive’ work planned at Big Bar landslide ahead of salmon, steelhead migration

Fisheries Minister Bernadette Jordan visited the site of the slide from June

Most Read