Wilf Mulder and Elise Allan unveil the Vernon Jubilee Hospital Foundation’s new logo Wednesday.

New logo for foundation

A team of advisors helped create and refine the Vernon Jubilee Hospital Foundation’s brand,

The Vernon Jubilee Hospital Foundation raises funds for more than just VJH.

With that thought in mind, the foundation decided to change its brand and, on Wednesday, released its new logo.

“There are more than 50 designated areas of care that we raise money for,” said Wilf Mulder, chairperson of the foundation’s public relations committee.

“It’s not easy to communicate the scope of what we do, so we thought one way to communicate that is through a new look.”

The logo simply says “VJH Foundation, with VJHL written in red, and “Foundation” in blue.

Coming off the “F” is the beginning of a heart.

“The colour blue symbolizes the professionalism, reliability and stability of the foundation..,” said Mulder.

“The red reflects the foundation’s passion to raise funds for current and emerging health care needs. Connecting the heart with the “F” in Foundation characterizes the partnership that the foundation shares with the community and local health care authorities, and supporting health care for  North Okanagan residents.”

A team of advisors, working with Mulder’s committee, helped create and refine the foundation’s brand, a process that took just under two years to complete. With the help of Wayside’s design team, the committed captured its vision and, on Wednesday, brought it to fruition.

“The new logo places a focus on the foundation to highlight  that we support much needed areas of health care in addition to VJH,” said Mulder.

Programs throughout the North Okanagan are supported by the foundation.

“We want residents to know, whether they are in Enderby, Armstrong, Lumby or Cherryville, the Vernon Jubilee Hospital Foundation is dedicated to providing the absolute best health care possible,” said Mulder.


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