A poster created by Vernon’s Jen Hobbs has been selected to promote the Vancouver International Auto Show.

A poster created by Vernon’s Jen Hobbs has been selected to promote the Vancouver International Auto Show.

Poster design turns heads

The poster for the 2015 Vancouver International Auto Show was created by Vernon designer Jen Hobbs

With a sleek, ultra-modern design that embodies the spirit of the revitalized Vancouver International Auto Show, the 2015 poster, created by Vernon graphic designer, Jen Hobbs, is eye-catching to say the least.

An image of an incredible super car is superimposed and blended with the Vancouver Convention Centre, which hosts the auto show, and surrounded by Vancouver’s white-capped mountains and a glassy ocean.

“Jen’s design stood out to us among the many incredible entries because it truly showcases the theme of this year’s show,” said Jason Heard, Vancouver International Auto Show executive director.

“This year, we are introducing a wealth of new features, including Car Culture displays which highlight the West Coast driving lifestyle and the return of the manned exotic vehicle displays, both of which are reflected in this poster.”

Hobbs has more than 12 years of experience as a graphic designer and is with Graphic Enterprises.

“Being selected to represent such an iconic event is definitely a great achievement in my design career,” she said.

“Visceral appeal was the greatest drive behind my design concept. I wanted to invoke a sense of excitement from the use of cool color tones, opacity changes, metallic accents and complex lines. My vision was to evolve concept to reality; to showcase the striking architecture of the venue and to allow our imaginations to create what can be.”

She received $2,750 for her winning design.

The Vancouver International Auto Show takes place March 24 to 29.