The B.C. Fruit Growers Association has been selected to administer an $8.4 million, seven-year replant program.
The replant program allows farmers to take existing stands of trees with older fruit and replant new varieties that will afford them more money.
The partnership provides government assistance with a third of the cost of the replant on average.
Agriculture Minister Norm Letnick told BCFGA convention delegates in Penticton that the strategy is focused on quality and differentiating the B.C. market from the rest of the world.
“That’s the biggest strategy we have is helping people convert their existing, low-margin fruits to higher margin fruits, and that’s where the replant program comes in,” said Letnick.
“That’s why apples like ambrosia honeycrisp and others help us do that. Late harvest cherries help us do that We have a great product, how do we get more people to buy it?”