Tourism Vernon has launched its Cooperative Marketing Tourism Recovery Program. (Jordan McGrath photo)

Program to help Vernon tourism businesses recover from pandemic

Vernon Tourism will put up to $50,000 into its local tourism recovery program

COVID-19 has had significant impact on the tourism sector, which is why Tourism Vernon has launched its Cooperative Marketing Tourism Recovery Program.

“As Tourism Vernon’s funding is primarily derived by a hotel tax, the primary objective of the CMTRP is to assist local tourism businesses in their recovery efforts by attracting visitors for an overnight stay in Vernon,” Tourism Vernon said in its statement of objectives.

The co-op was created to assist local tourism businesses with immediate recovery efforts. The program focuses on local, regional and short haul markets in line with the provincial health officer’s guidelines on travel during the pandemic.

The program is open to both private and public businesses in sectors related to tourism in the Greater Vernon area.

Tourism Vernon will put up to $50,000 towards the program. Funds will be will be allocated on a matching basis up to 50 per cent for cash contributions and 25 per cent for in-kind contributions.

In order to spread the benefits around as much as possible, the maximum allocation per business is set at $5,000.

A list of guidelines that must be followed when planning projects for the program can be found here.

The deadline for applications is July 3, and successful applicants will receive notice by July 17.

READ MORE: South Shuswap businesses ready to welcome out-of-town guests

READ MORE: Local farm ready to share new superfruit with Vernon

Brendan Shykora
Reporter, Vernon Morning Star
Email me at
Follow us: Facebook | Twitter


Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Okanagan Realtors donate big to North Westside fire department

Two Kelowna-area Realtors made a generous donation to the North Westside Fire… Continue reading

Water quality advisory rescinded for Vernon users

Emergency repairs on a water main resulted in water quality advisory

SilverStar security recovers stolen bike

Reminders to residents to keep bicycles locked up, eyes open for suspicious activity

Orphaned Okanagan beavers admitted to rehab centre

The two beavers are in the care of the Fawcett Family Wildlife Health Centre

Interior Health will not expand Police and Crisis Team

Southeast Division Chief Superintendent Brad Haugli asked IH to expand the program

13 new B.C. COVID-19 cases, Langley Lodge outbreak ends

Health care outbreaks down to four, 162 cases active

‘Justice for Mona’ protests planned in Kelowna, Lower Mainland

Security camera footage shows Mona Wang being dragged, stepped on during RCMP wellness check

Intent of killing at centre of Surrey man’s Okanagan murder trial

B.C. Supreme Court Justice Allison Beames is anticipated to return with her decision in August

Kelowna neighbourhood pond dries up again

The RDCO filled up the pond on Hall Road but it’s drying up again

Penticton RCMP seek help locating missing woman

25-year-old Iesha Blomquist was reported missing to Penticton RCMP on June 30

Car smashes into Kelowna dollar store

The vehicle went through the front window of the store just off Highway 97 North

Majority of residents in support of alcohol in outdoor spaces: City of Penticton

City council will vote on whether to continue allowing public consumption, on Tuesday, July 7

Princeton RCMP arrest suspects in violent Salmon Arm home invasion

Two men who allegedly staged a violent home invasion in Salmon Arm… Continue reading

Most Read