RDNO looks at communications

The Regional District of North Okanagan is being urged to speak with a more structured voice.

The Regional District of North Okanagan is being urged to speak with a more structured voice.

Director Mike Macnabb has expressed concern that information on critical issues is not being presented as efficiently as possible.

“There are many issues the news media would like comment on. Comments go out but they’re not necessarily unified or solidified or even appropriate,” he said.

As an example, Macnabb says the media found it difficult recently to find someone within RDNO to speak about the Greater Vernon master water plan and construction of the sports facility.

“It’s very difficult for the press because they want comments in a timely manner and we want a clear message,” he said.

Regular practice is for the board chairperson or vice-chairperson to deal with the media, but Macnabb says that may not be a sufficient response on Greater Vernon matters because both of those positions are held by Lumby area directors.

“It may be protocol but they’re not necessarily the best people to speak to.”

RDNO staff will bring back a report on RDNO’s communications strategy, but director Kevin Acton admits communication controls don’t always work.

“If we try and gag somebody from talking to the media, it won’t work. You won’t stop politicians from flapping at the gums,” he said.