An emotionally stirring scene will be overturning attitudes on water safety on Mabel Lake this weekend.
The Community Against Preventable Injuries is launching its Overturned Boat campaign on Mabel Lake Saturday, and runs through the weekend to raise awareness in advance of the Labour Day long weekend.
With summer still in full force, Preventable is reminding everyone of the importance of using a lifejacket, or personal floatation device (PFD), as the easiest and most effective way to prevent drowning deaths this season.
Over the 10-year period from 1991-2010, an average 525 Canadians drowned per year. In British Columbia, 54 people drowned in 2011 and 62 more in 2012, an increase of seven per cent.
Of the 1,335 boating-related fatalities from 2001-2010 in Canada, lifejackets were not properly worn in over 71 per cent of cases.
This year, Preventable will again be using the emotionally stirring Overturned Boat campaign to change attitudes and get people talking about PFD use. The campaign uses a capsized boat tied off at popular shorelines to get people’s attention and spark conversation on PFD use. On the bottom of the boat is a message reminding people to wear lifejackets and that boaters should take a moment to remind themselves how important and simple it is to take the proper steps to prevent instances of drowning this summer.
“Many people aren’t aware of the risks, and think that an accident won’t happen to them. We want to make sure they know the facts, and know how easy it is to take the proper steps to prevent instances of drowning this summer. 95 per cent of all injuries are preventable and predictable,” said Dr. Ian Pike, spokesperson for Preventable. “We’re reminding the public to ‘have a word with themselves,’ and consider the consequences of not taking preventative measures.”
For more information, visit www.preventable.ca or follow Preventable on Twitter: @preventable