Shopping local is being promoted among residents.
The Greater Vernon Chamber of Commerce is taking part in Shop the Neighbourhood, which takes place Saturday between Black Friday and Cyber Monday.
“The campaign is meant to reinforce the benefits of shopping in your neighbourhood rather than purchasing something online from another region or country,” said Dan Rogers, Greater Vernon chamber general manager.
“Consumers have plenty of choices so we are simply reminding them about the many benefits of shopping local. It creates jobs, helps stimulate the local economy, circulates dollars within the local area and ultimately builds a stronger community.”
The chamber is teaming up with Downtown Vernon Association during the Christmas Light-Up Saturday to recognize shoppers who are spending their money locally.
Those recognized by the chamber and DVA will earn complimentary DVA dollars.
“It’s perfect that the messaging around shop local coincides with the light up as it is a great way to encourage the entire community to act together, shop local and enjoy the holiday spirit that will clearly be on display during our downtown Light-Up,” said Hailey Rilkoff, DVA events and marketing co-ordinator.
In 2014, more than 750,000 Canadians joined the shop local campaign, spending $89 million at local businesses during the Shop the Neighbourhood event.