Downtown Armstrong will shine during a national broadcast.
The area along Pleasant Valley Road has been selected as the the site of TSN’s SportsCentre broadcast Aug. 19.
“We looked at a lot of spots from the fairgrounds to Memorial Park to PVSS and we kept coming back to historic downtown” said Ryan Nitchie, local organizing committee chairperson.
“TSN loved the backdrop of our historic old buildings with our directional sign post, landscaping and the peak of Memorial Mountain in the background. It isn’t often that we get to focus national attention on our town so it is wonderful that we have this opportunity.”
Armstrong recently won the Kraft Celebration Tour and along with the TSN broadcast, $25,000 will be going into upgrades at Hassen Arena.
Details for downtown road closures will be staggered over the two days to allow for set up of the TSN stage.
The north and south sides of Pleasant Valley Boulevard will be partially closed on Aug. 19 for the Kraft Celebration Zone and a portion of Pleasant Valley Road, from Okanagan Street to Bridge Street, will be closed Aug. 18 and 19 for the TSN stage.
“We are working with the city and chamber of commerce to advise the local businesses and emergency services of traffic disruptions,” said Nitchie.
“We want to ensure that pedestrian traffic is accessible at all times.”
The free community event begins at 1p.m. Aug. 19 with Kraft supplying all of the food for a free barbeque at the Bull’s Eye BBQ Pit which will be run by Askew’s Foods and the Armstrong Ladies Club.
Free hot dogs, hamburgers and drinks will be available to the first 2,000 guests.
Kraft is also bringing along several activity tents with games and crafts.
“The event is quite large and a real festival atmosphere will surround the show” said Nitchie.
The itinerary for the Tour stop continues with the $25,000 cheque presentation from Kraft at 2:30 p.m. and then the SportsCentre broadcast at 3 p.m.
Hosts Jay Onrait and Dan O’Toole will anchor the show and entertain what is expected to be a large and enthusiastic crowd.
“If you have ever watched SportsCentre before, you will know how much fun these guys are and from the TSN producers, they tell us we will be in for a few locally flavored surprises from these two,” said Nitchie.