A government-funded work experience project will help put Lumby on the map through social media.
The Ministry of Social Development is providing the Lumby and Chamber of Commerce with $11,294 to offer work experience to a local job seeker to develop social media networks that will market the region for tourism.
“This project will help strengthen our position as a destination choice for people looking to visit or relocate to,” said Stephanie Sexsmith, chamber executive director.
The project will give resident Leanna Leibel job skills that she can use in her search for full-time employment, while providing the community with enhanced social media destination-marketing opportunities. She will be working with local businesses, organizations and stakeholders to market the region’s year-round tourism draws through new social media channels.
To carry out her marketing campaign, Leibel will establish a stakeholder committee, implement a destination shopping program in which groups of people meet at local businesses to socialize and buy goods, and design a destination marketing trade show in Lumby. Before the project is complete in the summer, Leibel will also report on the campaign and develop testimonial videos about Lumby on YouTube.
“Participating in this project has been a wonderful experience. I have had the opportunity to expand my knowledge of social media marketing, website building, event coordination, print material design and business correspondence, among other things,” she said.
“It has also been a great networking tool to connect with potential future employers.”
Leibel was referred to the project by the local WorkBC Employment Services Centre.