Vernon’s Watkin Motors Ford is among an elite group of dealerships to be recognized with the 2013 President’s Diamond Club Award by the Ford Motor Company of Canada,
The President’s Award, Ford of Canada’s highest dealership honour, is presented annually to those dealerships who demonstrate outstanding achievement in sales and customer satisfaction.
“Earning the President’s Award signifies our entire staff’s dedication to delivering superior customer satisfaction day in and day out,” said Ross Blankley, Watkin Motors principal.
“I couldn’t be more proud to receive this recognition, especially since it comes from the people we value most, our customers. They’re the reason we are able to accept this award.”
Ford of Canada introduced the President’s Award in 2000. Dealers become eligible through excellence in dealership operations and customer feedback through survey responses related to their sales and service satisfaction and overall dealership experience.