FESTIVAL CROWD While the free music events in Summerland’s Memorial Park were well attended during the Summerland Action Festival, the paid concert on Saturday evening did not draw many people. (John Arendt/Summerland Review)

EDITORIAL: Examining a concert

Event held during Summerland Action Festival was poorly attended

Organizers of the Summerland Action Festival are asking themselves why a concert on Saturday evening was poorly attended.

The concert featured Harlequin, Nick Gilder and Sweeney Todd and the Carleen Roth Band — big names from the 1970s and 1980s.

But ticket sales were low, with only 279 sold. Organizers would have needed close to 1,000 to break even.

It’s easy to speculate as to what went wrong and what should have been done instead. Some have already been voicing their opinions about the concert and how they think it should have been handled.

Some have said different musical acts should have been booked.

READ ALSO: Summerland Action Festival concert lost money

READ ALSO: Summerland celebrates 37th annual Action Festival

However, the Action Festival’s concerts in Memorial Park have often featured bands from the 1980s or tribute acts featuring music of the 1960s and 1970s. These free shows have drawn large crowds, and the music of the 1960s to the 1980s has become the soundtrack to the festival.

Others have questioned the ticket prices.

Tickets ranged from $25 to $65 and pricing was planned with consultation from the South Okanagan Events Centre.

Some have said an indoor concert on a warm evening may have kept some potential concert goers away.

If so, why are other indoor concerts in spring, summer and early fall well attended?

In the end, speculations and discussions cannot change what has happened. There is no way to turn back the clock.

Hindsight does not alter reality.

If anything, the organizers of the festival deserve credit for being willing to try something different this year. Any successful event, if it is to continue, will require changes over time.

The organizers of the Action Festival will soon begin planning for next year’s festival. This planning will include looking at the various elements of this year’s festival and considering directions for the future.

For those who have strong opinions about how the concert or other aspects of the Summerland Action Festival should have been planned, we suggest they get involved with the committee and work with the members as they begin plans for the 2020 event.

To report a typo, email:
news@summerlandreview.com
.



news@summerlandreview.com

Like us on Facebook and follow us on Twitter.

Just Posted

Vernon Panthers shut down South Kamloops

Top-ranked Cats roll to 27-0 victory over Titans at Greater Vernon Athletics Park

Vernon Vipers win fifth straight

Matt Kowalski scores in overtime as Snakes stop Trail Smoke Eaters 3-2 at Kal Tire Place

Rain in forecast for Okanagan-Shuswap region

Mixed bag of clouds, sun and showers forecast for the week ahead

Vernon Lotto 649 ticket matches five of six numbers and bonus

Ticket in Saturday’s draw bought in Vernon and is worth nearly $32,000

PPC party discredits its former Kelowna-Lake Country president’s past accusations of racism

Daniel Joseph left the party in March and is now an independent candidate in the riding

More beef products recalled due to possible E. coli contamination

The food safety watchdog has been investigating possible E. coli 0157:H7

Roads contractor waits for snow removal equipment as winter looms

The newly-hired highway maintenance company serving the region is hitting some bumps… Continue reading

B.C. VIEWS: How to get the best deal on your ICBC car insurance

ICBC slowly being dragged into the 21st century

Pot legalization has gone ‘well’, but ‘yellow flags’ on vaping: task force chair

Canada legalized cannabis for non-medical use on Oct. 17, 2018,

ELECTION 2019: Federal leaders hit final 24 hours of campaign

Many leaders remain in B.C. for the final hours of the campaign

Summerland once had college campus

From 1906 to 1915, Summerland’s Okanagan College operated in the community

Hundreds turn out for Singh, NDP candidate rally in Penticton

The messaging was clear, NDP “chooses you”

Summerland holds multiple events to launch festive season

Festival of Lights, Light Up the Vines and Sip ’n’ Shop will be held in late November and December

Most Read