EDITORIAL: Vernon goes pink this October

Although not to trump the festivities of Thanksgiving and Halloween, October is going pink.

Although not to trump the festivities of Thanksgiving and Halloween, October is going pink.

In support of breast cancer awareness, this month turns communities into a sea of pink. And with it comes plenty of opportunities for individuals to make a difference.

Vernon firefighters are raising awareness by wearing pink shirts this month, Safeway is hosting fundraisers in support of the cause and perhaps one of the largest events in town is Sunday’s Run for the Cure.

The event gets underway at Clarence Fulton to raise funds in support of breast cancer research.

The Canadian Breast Cancer Foundation CIBC Run for the Cure is the largest, single-day, volunteer-led fundraising event for breast cancer in Canada.

It has been taking place nationally for 22 years now, and in Vernon since 2008. During that time, the community alone has raised more than $429,000.

While a cure for cancer may still seem like a distant dream, every dollar raised is helping the cause.

And it’s not just about research. All of the funds raised in B.C. stay in B.C. to fund, support and advocate for prevention, early detection, treatment and health care workforce improvements.

Almost everyone has been touched by cancer in some way, whether it’s a personal experience or that of a loved one. So everyone can relate to how important such initiatives are – whether it’s catching the disease in time or providing the right treatment.

While, unfortunately, there are still too many who cannot be saved, events like the Run for the Cure have helped make a difference as significantly fewer women are dying from breast cancer today than in the past.

—The Morning Star