A fan of Poland holds up a scarf as he watches a World Cup soccer match between Poland and Colombia at The Garden at Studio Square NYC in New York on Sunday, June 24, 2018. (AP Photo/Terrin Waack)

US World Cup ratings down 42 per cent without American team

While the immigration debate occupies politicians, the World Cup shows how much people from other countries help make up the fabric of New York.

The lack of a U.S. team caused a big viewership drop for World Cup telecasts.

The 48 group stage telecasts on Fox and FS1 averaged 2,069,000 viewers, according to Nielsen Media Research. That is down 42 per cent from the 3.54 million average on ESPN, ESPN2 and ABC four years ago and down 15 per cent from the 2,429,000 average on ESPN, ESPN2 and ABC eight years ago.

Excluding games involving the U.S. team in previous World Cups, the average declined 28 per cent from the 2014 tournament in Brazil and was up 1 per cent from the 2010 tournament in South Africa.

Most group-stage kickoff times this year were morning EDT, starting as early as 6 a.m., and the latest matches began at 2 p.m. Games in 2014 started mostly from noon to 4 p.m. EDT, while in 2010 games there were many matches at 10 a.m. and some as early as 7:30 a.m.

Twenty-six group-stage matches were aired on Fox, up from six on ABC in 2014 and four on ABC in 2010.

Ratings include only television viewers and not those who viewed digital streams.

Related: England finally wins penalty shootout at World Cup

Related: Defending champion Germany eliminated from World Cup

___

The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Car show a hit at Vernon retirement resort

GALLERY: No drooling over the classic cruisers parked at Parkwood Retirement Resort

Pup stolen from Vernon temporary shelter

Nicola Sanders hopes to spread the word to get Nala home to her son, the rightful owner

Okanagan, Creston cherry and apple farms in need of workers

The worker shortage is due to the COVID-19 restrictions on international travel

Vandals target Grindrod camper

COVID-19 ‘No camping’ warnings sprayed on local camper

Vernon Art Gallery’s Riot on the Roof going virtual

The 12th annual festival kicks off online Aug. 17

53 new COVID-19 cases, no new deaths cap off week of high infection rates in B.C.

Roughly 1,500 people are self-isolating because they either have COVID-19 or have been exposed to it

Mitchell’s Musings: Hockey’s comeback begins in earnest in August

Sports is back. Well, at least sports in a bubble is back.… Continue reading

Number of Kelowna-linked COVID-19 cases grows to 159

Interior Health reported four new cases region-wide on Friday, 18 remain active

VIDEO: U.S. Air Force pilot does fly-by for B.C. son amid COVID border separation

Sky-high father-son visit plays out over White Rock Pier

3 Vancouver police officers test positive for COVID after responding to large party

Union president says other officers are self-isolating due to possible exposure

New mothers with COVID-19 should still breastfeed: Canada’s top doctor

Dr. Theresa Tam made the recommendation during World Breastfeeding Awareness Week

Collapse of Nunavut ice shelf ‘like losing a good friend:’ glaciologist

The ice shelf on the northwestern edge of Ellesmere Island has shrunk 43 per cent

Police watchdog deems Kelowna RCMP not responsible for man’s death

The man spoke to police after a car crash before leaving on foot; he was found dead six hours later

‘It’s just my job’: Off-duty Peachland paramedic saves choking girl downtown Penticton

Family vacationing in Penticton assisted by off-duty paramedic, who helps save 13-year-old

Most Read