Signs for the Washington Redskins are displayed outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the “Redskins” name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)

Signs for the Washington Redskins are displayed outside FedEx Field in Landover, Md., Monday, July 13, 2020. The Washington NFL franchise announced Monday that it will drop the “Redskins” name and Indian head logo immediately, bowing to decades of criticism that they are offensive to Native Americans. (AP Photo/Susan Walsh)

Washington’s NFL team drops ‘Redskins’ name after 87 years

The franchise was given the name back in 1933, when it was still in Boston

The Washington NFL franchise announced Monday it is dropping the “Redskins” name and Indian head logo, bowing to recent pressure from sponsors and decades of criticism that they are offensive to Native Americans.

A new name must still be selected for one of the oldest and most storied teams in the National Football League, and it was unclear how soon that will happen. But for now, arguably the most polarizing name in North American professional sports is gone at a time of reckoning over racial injustice, iconography and racism in the U.S.

The move came less than two weeks after owner Dan Snyder, a boyhood fan of the team who once declared he would never get rid of the name, launched a “thorough review” amid pressure from sponsors. FedEx, Nike, Pepsi and Bank of America all lined up against the name, which was given to the franchise in 1933 when the team was still based in Boston.

The team said it is “retiring” the name and logo and that Snyder and coach Ron Rivera are working closely to develop a new moniker and design. The announcement came on the old letterhead with the Redskins name because the team technically retains it until a new one is chosen and approved.

Native American advocates and experts have long criticized the name they call a “dictionary-defined racial slur.” Over a dozen Native leaders and organizations wrote to NFL Commissioner Roger Goodell last week demanding an immediate end to Washington’s use of the name. Goodell, who has fielded questions on the topic for years, said he supported the review.

Protests against the name predate Snyder buying the team in 1999, and, until now, he had shown no willingness to consider a change. Strong words from sponsors — including a company run by a minority stakeholder of the team — changed the equation.

READ MORE: Okanagan school drops ‘Rebels’ sports team name, citing links with U.S. Civil War

FedEx earlier this month became the first sponsor to announce it had asked the organization to change the name, particularly important because CEO Frederick Smith owns part of the team. FedEx paid $205 million for the long-term naming rights to the team’s stadium in Landover, Maryland.

The lease at FedEx Field expires in 2027, and dropping the name keeps open various possibilities in Maryland, Virginia and Washington for the team’s new stadium and headquarters. District of Columbia Mayor Muriel Bowser has said the name was an “obstacle” to Snyder building on the old RFK Stadium site, which is believed to be his preference.

The team recently started cutting ties with racist founder George Preston Marshall, removing his name from the Ring of Fame and renaming the lower bowl at FedEx Field for the team’s first Black player, late Hall of Famer Bobby Mitchell. Marshall, who renamed the Boston Braves the Redskins in 1933 and moved the team to D.C. four years later, was a segregationist and the last NFL owner to integrate his team. The current logo shows the profile of a red-faced Native American with feathers in his hair.

Major League Baseball’s Atlanta Braves and the National Hockey League’s Chicago Blackhawks have said they have no inclination to change their names. Some advocates would like to see all Native American names, mascots and imagery out of sports.

READ MORE: CFL’s Edmonton Eskimos keep team name following consultations

Long removed from the glory days of winning Super Bowl titles in the 1982, 1987 and 1991 seasons under coach Joe Gibbs, Washington’s NFL team has just five playoff appearances in 21 years and no postseason victories since 2005. The team has lacked a nationally marketable player since Robert Griffin III’s short-lived stardom, and the 2020 schedule features zero prime-time games for a franchise that used to be a draw.

Re-branding with a new name and logo — and perhaps the same burgundy and gold colours — coupled with turning football operations over to Rivera could be a boon for Snyder on and off the field. Even if a segment of the fan base opposes the change in the name of tradition, winning would more than make up for those losses.

___

Stephen Whyno, The Associated Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

IndigenousNFLracism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

RCMP did not commit offense in arrest which seriously injured Lake Country man, finds IIO. (Phil McLachlan/Capital News/Stock)
Vernon police didn’t use excessive force in domestic takedown: Watchdog

‘One stepped on him and one had his knee in his neck,’ woman told IIO

A fifth wheel fire came dangerously close to a Lake Country home Wednesday afternoon. (Lake Country Fire Department photo)
RCMP, neighbours save Lake Country house from fire

Fifth wheel up in flames next to home

Southbound traffic was reduced to single lane on Highway 97 as a vehicle involved in a collision was being retrieved by a tow truck on Thursday morning, May 6, 2021. (Jennifer Smith-Vernon Morning Star)
Collision causing delays on Highway 97 near Vernon

Southbound traffic reduced to single lane

(Pixabay photo)
Morning Start: Kentucky has more bourbon than people

Your morning start for Thursday, May 6, 2021

An aerial rendering of the new intersection at Vernon’s 39th Avenue, featuring a double roundabout. The city announced the completion of the north-south transportation corridor Wednesday, May 5, 2021. (Contributed)
New north-south transportation corridor completed in Vernon

Drivers, cyclists and pedestrians now have a new way to get across town

Protesters attempt to stop clear-cutting of old-growth trees in Fairy Creek near Port Renfrew. (Will O���Connell photo)
VIDEO: Workers, activists clash at site of Vancouver Island logging operation

Forest license holders asking for independent investigation into incident

Allayah Yoli Thomas had recently turned 12 years old when she died of a suspected drug overdose April 15. (Courtesy of Adriana Londono)
Suspected overdose death of Vancouver Island 12 year old speaks to lack of supports

Allayah Yoli Thomas was found dead by her friend the morning of April 15

More than 6,000 camping reservations in British Columbia were cancelled as a result of a provincial order limiting travel between health regions. (Unsplash)
1 in 4 camping reservations cancelled in B.C. amid COVID-19 travel restrictions

More than 6,000 BC Parks campsite reservations for between April 19 and May 25 have been revoked

A screenshot of the pathway’s construction. (City of Kelowna)
Okanagan Rail Trail to be extended to downtown Kelowna waterfront

Construction of the pathway is scheduled to begin on Monday, May 10

B.C. average home price and sales level to 2023, showing steep drop in sales expected next year. (Central 1)
Forecast calls for B.C. home sales to ‘explode,’ then drop off

Average price to rise another 10% in 2021, credit unions say

Central Okanagan recorded 174 cases throughout the week of April 25 to May 1. (BCCDC/Contributed)
Weekly COVID-19 numbers continue to decrease in Central Okanagan

The Central Okanagan had 174 cases from April 25 to May 1

Salmon Arm Silverbacks forward Sullivan Mack gets a boost into West Kelowna goalie Johnny Derrick from Warriors forward Tyson Jugnauth during West Kelowna’s 5-4 B.C. Hockey League pod play win Wednesday, May 5, at Vernon’s Kal Tire Place. (Tami Quan Photography)
West Kelowna Warriors hold on to edge Silverbacks

Warriors up three with five minutes to go, give up two late goals but end up with 5-4 BCHL win over Salmon Arm

Members of Vancouver Symphony Orchestra. (File photo)
B.C.-wide #DayOfMusic to feature 100-plus free virtual concerts May 15

‘Our colleagues across the province have figured out new ways to perform and connect,’ VSO boss says

Two passengers were recently fined thousands of dollars after they faked their pre-flight COVID-19 test results. (Paul Clarke/Black Press)
2 passengers in Canada fined thousands for faking pre-flight COVID-19 tests

The government issued a warning Thursday to others thinking of doing the same – do it and you’ll be ordered to pay

Most Read