(Black Press files)

Canadian millennials aren’t drinking and driving due to social media shame: study

B.C. millenials are most responsible when it comes to not drinking and driving acorss the country

Say what you want about Facebook and Instagram, but a new study suggests they’re deterring millennials from drinking and driving.

Eighty-two percent of Canadians aged 18 to 34 have been the designated driver at some point in the last three years, according to an Ipsos study commissioned by Beer Canada’s Partners for Safer Communities initiative and released Wednesday.

That’s compared to 67 per cent of generation Xers (34 to 43 years old) and 55 per cent of baby boomers (55 and older).

In B.C., millennials ranked the highest in the study when it came to understanding drinking safety across the country.

About 95 per cent said they take the role of designated driver seriously and believe communities across the province need more designated drivers.

Why? About half of millennials said they’re concerned about being shamed on social media if they were to post something inappropriate they did as a result of drinking too much – including drinking and driving, the study suggests.

Young Canadians are also using social media to plan safe rides with friends in advance, with about half using ride-sharing apps to get home compared to 29 per cent of gen-Xers, and 17 per cent of baby boomers.

About 80 per cent of B.C. millennials plan how they’re getting home before they start drinking.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

City unveils plan for new Landing park

Park to be located along several properties on Lakeshore Road

Registration opens for Okanagan Singer-Songwriter competition

Lake Country - The seventh annual competition auditions are held around the Okanagan

City gives third reading to marijuana dispensary bylaw

Public hearing in Vernon draws more than 70 people

UPDATE: Tsunami warning cancelled for coastal British Columbia

Warning issued following 7.9 earthquake off Kodiak, AK

Vernon Search & Rescue find lost snowmobiler

Male, 19, went missing in Hunter’s Range area near Enderby

Testing the Google Arts & Culture app

Going face to face with art

Okanagan Rawsome nominated for Best Small Business BC award

When Afke Zonderland set out to fill what she saw as “a… Continue reading

Bell Canada alerts customers who may be affected by latest data breach

Federal Office of the Privacy Commissioner said it had been notified

SilverStar ski legend marks milestone

Like SilverStar itself, Brian James is still going strong after six decades in the ski industry

Coldstream modular home debate still unresolved

Spraggs still waiting for an answer

‘The tsunami alarm failed my household’: North Coast residents concerned over sirens, alerts

People living in northern communities share how they learned about Tuesday’s tsunami warning

Flying squirrel touches down inside Salmon Arm home

Rodent jumps around residence before homeowers encourage it back outdoors

Snowboarder dies at Vancouver Island ski resort

Death at Mount Washington Alpine Resort

Vernon group shares love of music, ukuleles

Ukuleles for Fun hosts its homecoming reunion in celebration of its ninth anniversary Jan. 28

Most Read