On average, Canadians spent $2,554 online in 2018, according to Statistics Canada. (Pixabay photo)

On average, each Canadian spent more than $2,500 online in 2018

Nearly 84 per cent of Canadians bought goods or services online in 2018: survey

With the end of Halloween signalling the unofficial start of the Christmas shopping season, new figures confirm the growing trend towards online shopping.

According to the Canadian Internet Use Survey, nearly 84 per cent of Canadian Internet users bought goods or services online in 2018, spending $57.4 billion, up from $18.9 billion in 2012. Canadians aged 25 to 44 are the most likely to shop online, with 94 per cent having done so. Canadians aged 65 and over are the least likely with 64 per cent having done so.

On average, each Canadian spent $2,554 online in 2018.

READ ALSO: Victoria ranks 20th among 25 Canadian cities for Internet experience

Among Canadians who do not shop online, 22 per cent worried about security or privacy concerns, 21 per cent had a lack of confidence, knowledge, skills or training on how to order online, and 21 per cent simply felt they need to see, hold or try the product before purchasing. Notably, the leading category of goods and services purchased online was clothing, jewellery or accessories, tactile items that generally require additional inspection. Almost six out of 10 online purchases (58 per cent) were in that category, followed by travel arrangements (50 per cent), tickets for entertainment events (46 per cent), video downloads and streaming subscriptions (35 per cent) and music downloads and streaming subscriptions (34 per cent).

More than half of all online shoppers (54 per cent) used their mobile phones to make purchases, and online payment services were the most popular mean of paying at 39 per cent, followed by electronic bank transfers at 22 per cent.

Almost one-quarter of Canadians (24 per cent) pay for ride-services to get around town and 17 per cent used accommodation services like Airbnb, when looking at peer-to-peer services.

Other sources offer a comparable picture. Admitad, an online marketing platform, said in a recent report that more than 72.6 per cent of the Canadian population made online purchases. The proportion of online purchases promises to exceed 75 per cent annually, according to the report.


Like us on Facebook and follow @wolfgang_depner

wolfgang.depner@peninsulanewsreview.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

First win for longtime New Westminster skip

Donna Mychaluk wins BC Senior Women’s Curling crown after five runner-up finishes

Vernon protest draws close to 40 people

Earth Strike Vernon holds peaceful rally in support of Wet’suwet’en people and land

Vernon gas station lowers price nearly 20 cents/litre

Super Save Gas at 25th Avenue and 43rd Street selling regular gasoline at $1.09.9

Vernon’s Fulton Maroons fall in Valley final; earn berth to B.C.’s

Princess Margaret Mustangs of Penticton beat Fulton in Senior Boys AA Basketball final

Vernon science centre hosting anti-bullying workshops

The presentations are geared for children and parents and set for Pink Shirt Day Feb. 26

VIDEO: 2020 BC Winter Games wrap up in Fort St. John as torch passes to Maple Ridge

More than 1,000 athletes competed in the 2020 BC Winter Games

First win, fifth win highlight BC Senior Curling finals

Donna Mychaluk wins first title after finishing second five times; Wes Craig takes fifth crown

Still six cases of COVID-19 in B.C. despite reports of Air Canada passenger: ministry

Health ministry wouldn’t comment on specific flight routes

Violent ends to past Indigenous protests haunt Trudeau government

Trudeau adopted a more assertive tone Friday, insisting the barricade must come down

Kelowna Firefighters douse suspicious hedge fire

A 30’ section of cedar hedge burned prompting an RCMP investigation.

Kelowna RCMP make arrest in fatal stabbing of 16-year-old Elijah Beauregard

An 18-year-old woman is in police custody facing a manslughter charge.

HIGHLIGHTS: Day one and two at the 2020 BC Winter Games

Athletes had sunny – but cold – weather to work with in Fort St. John

Most Read