Carri Kemp busy at work on canning day at Cannery Brewing on Feb. 27 for the limited release Ceres hazy IPA. The beer is being released on International Women’s Day on Mar. 8. Jordyn Thomson - Western News

Carri Kemp busy at work on canning day at Cannery Brewing on Feb. 27 for the limited release Ceres hazy IPA. The beer is being released on International Women’s Day on Mar. 8. Jordyn Thomson - Western News

Penticton’s Cannery Brewing celebrates women with new brew

In honour of International Women’s Day the popular brewery is releasing a new beer

Cannery Brewing has been working on something special for the upcoming International Women’s Day on Mar. 8.

The brewery took advantage of a special hop blend provided by Yakima Chief Hops to create a limited release hazy IPA named Ceres, after the Roman goddess of agriculture and grain. Yakima Chief Hops offered the blend to be used as a collaboration for the Pink Boots Society Collaboration Brew Day.

“When the hops became available, we thought this would be a great thing for us to do this year. We’ve really expanded our team in the last couple of years, we have a lot of women working in the brewery now,” said Kim Lawton, marketing director with Cannery Brewing. “We thought this would be a really cool way to have all the women of Cannery Brewing be involved and be a part of this.”

Related: Penticton breweries now live on BC Ale Trail app

Once the beer is launched, a portion of the proceeds will go to the Pink Boots Society, which helps women achieve success in the beer industry. Lawton said the team got together to brew the limited edition beer three weeks ago and it was a fun learning experience for the women who had not previously helped with brewing.

Kim Lawton feels the heat on brewing day for the Ceres hazy IPA from Cannery Brewing. Image from Facebook

“It’s cool to be a part of something like that. That’s the basis of this whole business and it’s nice to be a part of that,” said Ellie Farley, one of the Cannery Brewing women that helped create this beer. “I’ve seen the guys brew in the big vats before but I never realized how difficult it is to stir the mash.”

“It was really cool to be on the other side of things and see how the beer gets made,” said Jill Hart, another Cannery employee who helped with this project. “We serve it, we taste it, but we don’t always get to see everything that’s going on back there.”

Jill Hart is no stranger to cleaning out the vats so she was more than ready to help with the brewing of the Ceres hazy IPA at Cannery Brewing. Image from Facebook

The name was suggested by staff at the brewery in the weeks leading up to the canning day, and Super Deluxe Creative took over designing what the label would end up looking like.

“When they approached us with the idea of doing a beer for the Pink Boots Society and International Women’s Day, obviously (we decided) this label has to be very, very bright pink,” said Skyler Punnett, art director with Super Deluxe Creative.

Related: Something new brewing at the South Okanagan Events Centre

Punnett explained that the pig featured on the label alongside Ceres is an homage to the tradition of sacrificing sows to the Greek goddess. He and Paul Higgins, creative director with Super Deluxe Creative, decided to represent Ceres in a traditional form based on her depictions in statues.

Lawton said thanks to the help of Super Deluxe Creative and Westkey Graphics, who printed the labels, the brewery can make a larger contribution from the batch sales towards the Pink Boots Society.

While they did not have an exact number of how many cases of the beer they’d have available, Lawton said they printed 6,000 labels and it is “sure to sell out very quickly”.

To report a typo, email: editor@pentictonwesternnews.com.

Jordyn Thomson | Reporter
JordynThomson 
Send Jordyn Thomson an email.
Like the Western News on Facebook.
Follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Vernon Public Art Gallery's new Regional Reach program which sends supplies and lessons to classes, has been a hit in the North Okanagan classrooms. (VPAG photo)
Travelling art kit a hit in North Okanagan schools

Art Gallery’s new Regional Reach program delivers art education to the classrooms

A kaleidescope of colours was captured over Lake Country Sunday, Feb. 28. (Wendey Innes-Shaw photo)
Colourful close to month with North Okanagan sunset

From all angles: Vernon and Lake Country photographers capture sunset Feb. 28

(File photo)
UBCO introduces another reading break in November

The break only affects the Okanagan campus

The Okanagan Screen Arts Society is set to take over Vernon’s historic Towne Cinema on 30th Avenue June 1 as fundraising for building upgrades is a third of the way to its goal. (Photo contributed)
Historic Vernon cinema rolling into society’s hands

Okanagan Screen Arts Society will take over and run with volunteers the Towne Cinema starting June 1

A man wearing a mask against coronavirus walks past an NHS advertisement about COVID-19 in London, Tuesday, Feb. 2, 2021. (AP Photo/Alastair Grant)
92 new COVID-19 cases, no new deaths: Interior Health

The region is reporting 92 cases after the weekend

Langley resident Carrie MacKay shared a video showing how stairs are a challenge after spending weeks in hospital battling COVID-19 (Special to Langley Advance Times)
VIDEO: Stairs a challenge for B.C. woman who chronicled COVID-19 battle

‘I can now walk for six (to) 10 minutes a day’

Pastafarian Gary Smith, pictured here dressed as a pirate, wanted to wear his tricorn (also pictured here) in his driver’s licence photo, arguing that the display was a religious observance. Photo: Facebook
B.C. Pastafarian loses Supreme Court fight to wear pirate hat in driver’s licence photo

Gary Smith of Grand Forks, put his case to the Supreme Court in Rossland in early February

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation, May 8, 2020. (B.C. government photo)
B.C.’s weekend COVID-19 cases: 532 Saturday, 508 Sunday, 438 Monday

Fraser Health still has most, eight more coronavirus deaths

City council passed resolution in support of an expansion of the licence area at Salmon Arm’s Marionette Winery for the inclusion of a lounge area. (Marionette Winery/Facebook)
Salmon Arm council supports lounge addition at Shuswap winery

Marionette Winery expanding licence area to host small gatherings

(File photo)
UBCO introduces another reading break in November

The break only affects the Okanagan campus

An injured skier was helivaced from Apex Mountain Resort to Kelowna General Hospital Monday, March, 2021. (Linda Geggie / Facebook)
Injured skier helivaced from Apex Mountain Resort

The skier was taken to Kelowna General Hospital

B.C. Attorney General David Eby speaks in the legislature, Dec. 7, 2020. Eby was given responsibility for housing after the October 2020 provincial election. (Hansard TV)
B.C. extends COVID-19 rent freeze again, to the end of 2021

‘Renoviction’ rules tightened, rent capped to inflation in 2022

Face mask hangs from a rear-view mirror. (Black Press image)
B.C. CDC unveils guide on how to carpool during the pandemic

Wearing masks, keeping windows open key to slowing the spread of COVID-19

Churches, including Langley’s Riverside Calvary Church, are challenging the regulations barring them from holding in-person worship services during COVID-19. (Langley Advance Times file)

Most Read